China Movie Channel Media Awards


China Movie Channel Media Awards are presented at each Shanghai International Film Festival by China Movie Channel. Voted by the reporters in the entertainment industry, the awards are aimed at "promoting medium-and-small-budget homegrown movies and exposing talented young directors and actors".
The individual categories were "Most Attractive Director", "Most Attractive Actor" and "Most Attractive Actress" during 2007–2010. Since 2011, the categories alter to "Best Director", "Best Actor" and "Best Actress". In 2016, they changed the individual categories back to pre-2011 again.

Award categories and winners