Cheetah Mobile


Cheetah Mobile Inc is a Chinese mobile Internet company headquartered in Beijing, China. Being the creator to some of the most popular global mobile apps, it has more than 634 million monthly active users as of Jan 2017.

History

Formation

founded Cheetah Mobile. The company was established in 2010 as a merger of Kingsoft Security and Conew Image, and grew to be the second-largest internet security software provider in China, according to iResearch. The company is located at 1st Yaojiayuan South Rd, Chaoyang District, Beijing, China.

Initial public offering

In 2014, Cheetah Mobile launched an IPO selling 13 million American Depositary Shares at US$14 per share, and thereby raised US$168 million. The IPO was managed by Morgan Stanley, JP Morgan Chase & Co., and Credit Suisse Group. Kingsoft and Tencent are major investors in Cheetah Mobile, holding 54% and 18% respectively.

Post IPO

In the late 2015, Cheetah Mobile announced that it had entered into a global strategic partnership with Yahoo. The company incorporated Yahoo's search and native advertising platforms within its own apps. As a result of this, Cheetah Mobile stated that its revenue generated from Yahoo increased by 30 percent daily within the first two weeks.
In February 2016, Cheetah Mobile and Cubot launched the CheetahPhone, an Android 6.0 Marshmallow based smartphone, at MWC in Barcelona, Spain.

Acquisition

On August 2, 2016, Cheetah Mobile announced its acquisition of a French startup News Republic for $57 million. News Republic is a news aggregator.

Products

Cheetah Mobile's ad supported products include:

Computer applications

Despite the popularity of its Clean Master Android App, it was reported in 2014 that ads promoting Clean Master manipulate Android users with deceptive tactics when browsing websites within the app's advertising framework. In April 2014, Ferenc László Nagy from Sophos Labs captured some pop-up ads that led to Clean Master, warning the device had been infected with a virus.
In July 2014, Cheetah Mobile encouraged users to uninstall Google Chrome and replace it with Cheetah Mobile's own browser during Clean Master's clean up and optimization process. This practice allowed Cheetah Mobile to gain unfair position in the marketplace and led to a Google crackdown.
In December 2018, Cheetah Mobile was implicated in a massive click fraud scheme, leading Google to remove two of its apps from its Play Store. Cheetah Mobile has denied the charges. In February 2020, Google banned nearly 600 apps on the Play Store including all Cheetah Mobile's apps "for violating our disruptive ads policy and disallowed interstitial policy."
As of 10 March, 2020, all apps made by Cheetah Mobile, along with the benchmarking AnTuTu apps, have been banned from the Google Play Store.