Center Parcs UK and Ireland


Center Parcs UK and Ireland is a short-break holiday company that operates six holiday villages in the United Kingdom and Ireland, with each covering about of woodland. The company's first village opened at Sherwood Forest, Nottinghamshire, in 1987 and its sixth, at Longford Forest, Ireland, opened in 2019.
A similar enterprise operates in continental Europe, also under the name Center Parcs, however the two companies have been separately owned since 2001. Center Parcs UK marked its 30th anniversary year in 2017.

History

As a division

In 1968, Dutch entrepreneur Piet Derksen purchased woodland near Reuver so that staff and customers of his 17 store sporting goods chain could relax in small tents. The park, De Lommerbergen, was successful and tents were quickly replaced by bungalows.
In July 1987, Center Parcs opened its first UK resort at Sherwood Forest, Nottinghamshire. At that time, "Center Parcs" was a single global company owning both UK and continental European resorts. In 1989 it opened its second village in the UK at Elveden Forest. Center Parcs was bought in 1989 by Scottish & Newcastle.

Spun off

During a move in 2001 to concentrate on their core brewing business, Scottish and Newcastle sold the UK side of Center Parcs to venture capitalists Deutsche Bank Capital Partners, and it became a separate company known then as Center Parcs UK. The remainder of Center Parcs continued to operate, becoming known as Center Parcs Europe. The two companies have since operated under very similar branding, but are now owned and operated by two distinct companies.
In December 2003, Mid Ocean agreed to sell the UK resorts to Arbor Ltd for £285 million, a special vehicle set up to float Center Parcs UK on London Stock Exchange's Alternative Investment Market, and in 2005 it moved to the main stock market listing. In May 2006 Center Parcs UK Group PLC was sold to The Blackstone Group for a reported £1.1 billion, and subsequently re-registered as a private company. Under a separate deal at the same time, Blackstone also bought the freehold of the European sites from P&V, which allowed them to rebrand all of the European sites as Center Parcs.
In June 2015, it was announced that Blackstone had agreed to sell the company to Canadian-based Brookfield Properties Corporation for £2.4bn. At the time Center Parcs UK employed around 7,500 people and received around 2 million guests in 2015.

Locations

Center Parcs has short-break holiday villages in five locations in the UK, with a sixth in Ireland which opened in 2019. Each village covers around of woodland, with a standard set of facilities, and have around 97% occupancy annually.
No personal cars are allowed into the villages except on arrival and departure days.
CountryResortNearest city or villageCountyYear openedNotes
Center Parcs Sherwood ForestMansfieldNottinghamshire1987First site opened outside continental Europe
Center Parcs Elveden ForestElvedenSuffolk1989Closed between 2002 and 2003 following a major fire which destroyed the plaza and sports centre
Center Parcs Longleat ForestWarminsterWiltshire1994
Center Parcs Whinfell ForestPenrithCumbria1997 Previously owned by The Rank Organisation and called Oasis Lakeland Holiday Village
Center Parcs Woburn ForestBedfordBedfordshire2014
Center Parcs Longford ForestBallymahonCounty Longford2019First site opened outside of the UK

Sherwood Forest

The first Center Parcs holiday village in the United Kingdom was opened in July 1987. It is located in of woodland at Sherwood Forest, near Newark-on-Trent, Nottinghamshire. The site was formerly owned by the Forestry Commission, and was chosen as it was "pretty central , it had the right maturity of trees and was in an area affected by the demise of the coal industry".
In November 2006 around 30 people were infected by Cryptosporidium, causing vomiting and diarrhoea, suspected to have spread through infected faeces in a pool at the park.
By 2012 it was receiving around 400,000 visitors annually, mostly from outside of Nottinghamshire. It can have around 4,000 visitors at any one time. The occupancy rate was over 90% in the first 30 years of operation.
A £3 million refurbishment of the Aqua Sana spa finished in April 2017, and a £15 million refurbishment of the Subtropical Swimming Paradise swimming facilities at the village started in September 2017. The village employs 1,500 people, of which around 700 are housekeepers.
The site originally had 609 lodges, which increased to 900 by the end of 2017. It has a mixture of Woodland Lodges, New Woodland Lodges, Executive Duplex Lodges, Penthouse Duplex Lodge, Executive Apartment, Executive Lodge, New Executive Lodge, and Treehouses, with between one and four bedrooms in each. Three luxury Treehouses were opened in 2010, each with four bedrooms. A six-bedroom Woodland Lodge was opened in 2017, along with 27 other woodland lodges.
The activity areas include:
There is a watersports lake near the Village Square, although only craft hired from the Boathouse may be used upon it.

Elveden Forest

Two years later, in 1989, a second village was added, at Elveden Forest. It makes up a small area of Thetford Forest west of the B1106 road and near the town of Brandon in Suffolk, England. It is named after the nearby village of Elveden.
Just before 10am on 4 April 2002 a major fire destroyed the central plaza and sports centre of Elveden Forest. One member of staff was treated for smoke inhalation, but there were no serious injuries. The plaza was destroyed and more than 100,000 people had their breaks at the village postponed. The fire also destroyed seven bars and restaurants, a disco, some gift shops, a sports centre and a bowling alley. The damage to the forest was minimal.
Elveden Forest re-opened in July 2003 after a major re-design, less susceptible to the potential spread of fire. The most dramatic difference was to the village square which was rebuilt with an open-air Mediterranean theme. The sub-tropical swimming paradise re-opened having mostly survived the blaze; the sauna complex was changed to a Balinese theme, and a new Sports Plaza was opened. Whilst it was closed, the rest of the village was also improved including the refurbishment of the country club and the addition of a spa and new three- and four-bedroom lodges.
Elveden Forest has a total of 866 units of accommodation which range from 'Woodland' grade to exclusive villas and include rooms at the Lakeview Hotel. These villas and rooms can accommodate up to 4,216 guests. Villas are located in six different areas with each area mostly including every type of accommodation, but the Ash and Oak areas are predominantly made up of executive and exclusive villas. Ash was extended in 2007 to include new four-bedroom two-storey villas.

Longleat Forest

The third village opened in 1994. It makes up a large area of Longleat Forest in the county of Wiltshire, England, and is co-located on the site of Longleat Safari Park nearby, approximately east of Frome and a few miles west of Warminster, Wiltshire. This village has fewer lodges than Elveden Forest and Sherwood Forest due to the steep topography of the site.

Whinfell Forest

In 1997, The Rank Organisation had opened a similar style holiday village in Whinfell Forest near Penrith, Cumbria, under the name Oasis Lakeland Holiday Village, which featured commercial restaurants and businesses such as Burger King and a Hard Rock Cafe. Bought by Center Parcs UK in 2001, who removed the commercial ventures, the site was rebranded as Center Parcs Oasis Whinfell Forest, before 'Oasis' was dropped from the name in 2006. The set up at Whinfell is slightly different in that the style of accommodation is more akin to two-storey Scandinavian-style lodges, the main centre of the village is under cover, and there is no country club like at Elveden Forest and Sherwood Forest. Center Parcs have updated many Whinfell Forest lodges, and added new lodges of an identical style at their other UK villages.
Whinfell Forest is the largest of Center Parcs' five UK holiday villages, with accommodation for 4,668 people in 861 units.

Woburn Forest

Center Parcs Woburn Forest is located on the outskirts of Flitwick and Ampthill in Bedfordshire in the UK. It commenced operation in July 2014.
The chief executive, Martin Dalby, said that the company might add a fifth village. In December 2004, Center Parcs UK announced that it had identified a location named Warren Wood near Flitwick at Woburn, Bedfordshire. Despite the land being designated as greenbelt, the company sought planning permission and had already completed the signing of a lease on the land from its owner, the Duke of Bedford. The project was expected to cost approximately £160 million, including the construction of accommodation, indoor and outdoor facilities, the sub-tropical swimming complex, restaurants and a spa, but this has since risen to £230m. It was anticipated that, given planning permission, the project would take between three and four years to complete.
In July 2006, Bedfordshire District Council turned down Center Parcs' application for planning approval on the grounds that the project breached policy safeguarding Metropolitan Green Belt land, leading the company to lodge an appeal against the decision later that year. The inspector hearing the appeal recommended that the Council's decision be upheld. In September 2007 the council's decision was overturned by the government as Secretary of State Hazel Blears overruled the inspector's advice. She acknowledged that the scheme breached both local and national policies on safeguarding Green Belt, but argued that "in this particular case, the economic and employment benefits of the proposal, when taken together with the ecological and biodiversity benefits... constitute very special circumstances and are sufficient to clearly outweigh the harm to Green Belt". and outline planning permission for the site was granted. In November 2010 Center Parcs gained full approval for the plans of the village including designs of facilities, restaurants, shops and accommodation and in 2012 secured £250 million of investment to build the new resort, to be known as Woburn Forest.
Before Center Parcs could start construction, there were a number of planning conditions that had to be satisfied, most notably the improvement of local road junctions to allow smooth access to the Village. They also had to submit a local employment strategy, local purchasing policy and a forest and ecology management plan. This represents final approval of the detailed designs of buildings and landscape as well as local sourcing, employment strategies and green travel plan. The next stage of the project was the construction of a new roundabout, as well as the diversion of the public rights of way that cross the site.
The site is slightly smaller than its other four sites at. It includes:
This is a £250 million development, one of the largest leisure projects in the UK.
In March 2012, Center Parcs announced that it had met all requirements for work to start and that it had secured the £250 million funding required for construction of the site. The company also announced the official "Woburn Forest" title for the site.
It is the smallest UK Center Parcs village and opened in spring 2014.

Longford Forest

In a 2008 interview, Martin Dalby, the chief executive of Center Parcs UK, stated that Woburn would be the last village the company constructed in the UK and that if a sixth village was considered it would probably be located in Ireland. In September 2015, Center Parcs UK announced its intention to build a new site in County Longford, Ireland. Named Longford Forest, it opened in July 2019.

Facilities

Accommodation

Each village has a number of different lodge types that range from one- to four-bedroom accommodation for up to 8 people, with Sherwood Forest recently opening 6-bedroom lodges for 12 people. Some larger lodges include their own games room and hot tub. Lodges are usually in small clusters and give a good degree of privacy, whilst allowing for self-catering and communal BBQs. Elveden Forest has no one-bed lodges, but instead includes the Lakeside View Hotel.
All beds at the villages were replaced in 2008. In 2011, Center Parcs began refurbishing all of its lodges. The beds were all replaced and new interiors introduced to help brighten up interiors. A new style 'Woodland Lodge' replaced the previous basic lodges to become the entry-level standard accommodation. Executive lodges were also upgraded.

Amenities

Guests are able to book and participate in a wide range of activities at the various villages.
Six food and drink options are provided by external chains and operated under concession, but the majority are internal brands.

External chains