Caroline Calloway


Caroline Gotschall Calloway is an American internet influencer known for posting Instagram photos with lengthy, memoir-style captions. She gained popularity while still a student at the University of Cambridge.

Early life

Calloway was born on 5 December 1991 as Caroline Calloway Gotschall in Falls Church, Virginia. At the age of 17, she changed her last name to Gotschall Calloway. Her maternal great-grandfather is Owen Burns, an entrepreneur and real estate mogul who developed many of the historic structures of Sarasota, Florida.
She attended Phillips Exeter Academy in Exeter, United States before studying history of art at New York University. In 2013 she began her studies in art history at St Edmund's College in Cambridge, where she graduated in 2016.

Career

Influencer

Calloway joined Instagram in 2012 while at NYU and experimented with growing her following with the help of Natalie Beach, another student at the university. Calloway's Instagram account documented her life at Cambridge University and contained detailed lengthy captions accompanied by photographs. Calloway also bought followers and purchased ads to grow her account.
In September 2019, Natalie Beach wrote an essay for The Cut, titled "I Was Caroline Calloway," chronicling her friendship and collaborations with Calloway. In her essay, Beach disclosed that she had ghost-written a number of the captions credited to Calloway, and that she had closely collaborated with her to produce a subsequent book proposal. Calloway has since responded to this with an essay titled, 'I Am Caroline Calloway' published on her own website.

Writing

''And We Were Like''

In 2016 it was announced that Calloway would publish a memoir entitled And We Were Like about her time at Cambridge with Flatiron Books, an imprint of Macmillan Publishers, with the help of literary agent Byrd Leavell. During her senior year at Cambridge, Calloway had hired Beach to co-write the book proposal. She then set up a meeting with Leavell by pretending to his secretary that she was already his client. Leavell has since commented on his experience working with Calloway, stating that she was "deeply unwell, deeply dishonest" and that "It was more important to her to be seen as an author than it was to be an author. She didn’t know how to be an author."
Calloway publicly announced that Flatiron Books had offered her a book deal to write a memoir for half a million dollars in 2015, of which sum she had received 30% as an advance. Calloway announced via her Instagram stories in 2017 that she was withdrawing from her book deal after failing to fulfill her contract. Following this, Calloway offered the book proposal with personal annotations for sale on Etsy.

Writing workshops

In December 2018, Calloway launched an international "Creativity Workshop Tour". Her original announcement indicated that the workshop would offer tutorials on building an Instagram brand, as well as helping developing creative ideas, and addressing "the emotional and spiritual dimensions of making art." Participation in the tour was priced at $165 per person, and tickets were sold for events to be held in Boston, Denver, San Francisco, Los Angeles, Atlanta, Chicago, Dallas, Austin, Charlotte and Washington, DC. This tour was subsequently cancelled due to Calloway failing to book venues for these events, with Calloway announcing that she would refund those who had already bought tickets. Eventually, Calloway held two workshops in New York. The cancellation of the workshops gained public attention when reporter Kayleigh Donaldson created a Twitter thread that gained news coverage comparing Calloway's tour to Fyre Festival, later publishing this as an article for the online publication, Pajiba. Following the publication of Donaldson's article, Calloway briefly offered t-shirts for sale on Threadless, which bore the caption, 'Stop hate-following me, Kayleigh'. Threadless suspended the sale of these t-shirts for violating their targeted harassment policy.
In August 2019, Calloway held a second creativity workshop titled, 'The Scam' in New York. Although press was not invited to the event, a reporter from Vice purchased a ticket, attended the event under a false name, and published an article about her experience.

Forthcoming publications

In April 2020, Calloway announced that she would be publishing a response to an essay written about her by her former ghost-writer, Natalie Beach.
Calloway announced in January 2020 that she would be publishing a memoir titled Scammer in April 2020, which would be printed on demand and shipped in Spring 2020. Calloway subsequently stated on her website that because of delays in production, she would instead be combining her previously published essay, "I Am Caroline Calloway", with her manuscript for Scammer instead, allowing her to expand the essay into three parts. In July 2020, Calloway announced that the book was estimated to ship by 31 August 2020.

Sex work

In April 2020, Calloway posted a nude photo of herself on her Twitter account as a "humble apology" for the delay in publication of the first part of her essay, 'I Am Caroline Calloway'.
In 2020, Calloway created an OnlyFans account, offering a subscription-based service providing video and photo content containing nudity. OnlyFans is a subscription-only content service website that is primarily used for hosting and providing adult entertainment. Calloway subsequently stated that her intention to enter the adult entertainment industry had been planned for a long time, and that Playboy had commissioned a photo shoot of her dressed as a student in a library. Playboy subsequently clarified that they did not have any photo shoot planned with Calloway. Calloway has described her sex work as 'sexualising tragedy,' juxtaposing sexual content with personal loss, such as a partially-undressed photograph of herself captioned with details of her father's death.
Calloway posted her projected income from sex work on her Twitter account in May 2020, leading to criticism about her failure to recognise difficulties faced by sex workers, as well as her attempts to distance herself from sex work.

Controversies

In April 2020, Calloway was criticised for posting a tweet with an antisemitic cartoon, with a caption mocking Natalie Beach, her former ghost-writer. Calloway later deleted and apologized for the tweet. Calloway further attracted criticism after she liked and shared a suggestion on social media that she should dress up as Anne Frank for her OnlyFans account.
Calloway also attracted criticism for posting an image of Japanese shunga on her instagram, which depicted a woman copulating with a bat. Calloway captioned the image, "the first human case of the corona outbreak, but make it porn,” attracting criticism for engaging in the promotion of stereotypes about Asian cultures, particularly in the context of heightened racism and xenophobia during the 2020 Covid-19 pandemic.

Personal life

Calloway's early Instagram captions chronicled her relationship with her boyfriend, but the two split up in 2016. Since that break-up she has continued to narrate details about her personal life on Instagram, but has started covering faces with a blue butterfly to obscure identity.
Calloway has general anxiety disorder and depression. She has been open about her Adderall abuse and addiction while at Cambridge.