Capricorn FM


Capricorn FM is the first and one of the two commercial radio stations in Limpopo province, South Africa.

Overview

Capricorn FM broadcasts on 96.0 FM in Mokopane/Polokwane; 98.0 FM in Hoedspruit; 105.4 FM in Louis Trichardt; 89.9 FM in Sibasa and 97.6 FM in Tzaneen and is available internationally by streaming audio over the Internet. As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows, in an attempt to feature a variety of urban genres in R&B, soul, afro-pop, afro-soul, hip-hop, kwaito, house and also cater for jazz and gospel lovers.
Its presenters include Dee Nkomo, Mpho Mashita, Ms Kulie, King Bash, Muthusi Makosholo, Black Moakamedi, Dj Complexion, Ngamula Teecee Chauke,Vusi Alphaa, Chris Chuene, Tlou Tlolane, Prudence Mabasa, Karabo Maila, Hellen Seabi, Master Jay, Gladness Sefara, Itumeleng Banda, Thabo Sebashe, Lindiwe Manzini, Mpho Magwabeni.

History

Taking its name from the latitudinal line that cuts across Limpopo, the only province in the country with one of the five major circles of latitude that mark maps of the earth; began broadcasting from its state-of-the-art studios in Bendor, Polokwane six months after receiving its commercial broadcast license. It was established on 26 November 2007 and has been led by the CEO Simphiwe Mdlalose who represents MSG Afrika Media, who together with his partner and former talk show host Given Mkhari were part of consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo. Notable presenters have included Shandu Madima, Karabo Maila, Prudence Mabasa Thabiso Kotane and the Capricorn FM Breakfast Ashifa Shabba, BK.

Target audience

As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows. The music will feature a variety of urban genres in R&B, soul, afro-pop, Afro-Soul, hip-hop, kwaito, and house, and also cater for jazz and gospel lovers and what Capricorn FM describes as urban jazz and urban gospel. Peoples of all ages will each find that they have been included in the station's broadcasts. The idea to cater for an ever diversifying audience was paramount to the decision to broadcast 70% in English and 30% vernacular, incorporating the three dominant ethnic groups in the province. Capricorn FM broadcasts 24 hours throughout Limpopo with five transmitters covering the main towns and areas surrounding them.

Content

The station offers adult contemporary, interspersed with news and views from the station's team of on-air personalities. The community is strongly reflected. Exciting competitions form part of the station's day-to-day activities and at the time of going to press, there are competitions sponsored by Tastic Rice and Samsung Mobile. The weather and sports news also fill in a substantial percentage of the content.

Ownership

Capricorn FM is the first commercial radio station in Limpopo, launched on 26 November 2007. The CEO Simphiwe Mdlalose who represents MSG Afrika Media, and his business partner and former radio talk-show host, Given Mkhari, were part of a consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo.

Programming

Mondays - Thursdays

7 DayAve. Mon-Fri
May 20131 425 000662 000
Feb 20131 396 000607 000
Dec 20121 427 000613 000
Oct 20121 423 000612 000
Aug 20121 357 000560 000
Jun 20121 377 0001 000 000