A canonical model is a design pattern used to communicate between different data formats. Essentially: create a data model which is a superset of all the others, and create a "translator" module or layer to/from which all existing modules exchange data with other modules. The individual modules can then be considered endpoints on an intelligent bus; the bus centralises all the data-translation intelligence. A form of enterprise application integration, it is intended to reduce costs and standardize on agreed data definitions associated with integrating business systems. A canonical model is any model that is canonical in nature, i.e. a model which is in the simplest form possible based on a standard, application integration solution. Most organizations also adopt a set of standards for message structure and content. The desire for consistent message payload results in the construction of an enterprise or business domain canonical model common view within a given context. Often the term canonical model is used interchangeably with integration strategy and often entails a move to a message-based integration methodology. A typical migration from point-to-point canonical data model, an enterprise design pattern which provides common datanaming, definition and values within a generalized data framework. Advantages of using a canonical data model are reducing the number of data translations and reducing the maintenance effort. Adoption of a comprehensive enterprise interfacing to message-based integration begins with a decision on the middleware to be used to transport messages between endpoints. Often this decision results in the adoption of an enterprise service bus or enterprise application integration solution. Most organizations also adopt a set of standards for message structure and content. The desire for consistent message payload results in the construction of an enterprise form of XML schema built from the common model objects thus providing the desired consistency and re-usability while ensuring data integrity.