Campari


Campari is an Italian alcoholic liqueur, considered an apéritif, obtained from the infusion of herbs and fruit in alcohol and water. It is a bitter, characterised by its dark red colour.

Use

Campari is often used in cocktails and is commonly served with soda water or citrus juice, or with prosecco as a spritz. It is produced by the Davide Campari Group, a multi-national company based in Italy.
Campari is an essential ingredient in the classic Negroni cocktail, the Garibaldi, the Americano, and the spritz.
In the Italian market, Campari mixed with soda water is sold in individual bottles as Campari Soda. Campari Soda is packaged in a distinctive bottle that was designed by Fortunato Depero in 1932.

History

Campari was invented in 1860 by Gaspare Campari in Novara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. It discontinued the use of Carmine in 2006.
In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas.
The Campari brand is now distributed in over 190 countries. Campari is a registered trademark of Davide Campari Milano S.P.A., which is part of Gruppo Campari. According to trade statistics in 2016, the Campari Group owns 45% of all global liquor brands by sales.

Awards

Wine Enthusiast has reviewed Campari on a number of occasions, giving it a score of "96/100" in 2011.
Proof66 rates Campari in the Top 10 percentile of liqueurs in the world.