Cadbury Roses are a selection of machine wrapped chocolates made by Cadbury. Introduced in 1938, they are named after the English packaging equipment company "Rose Brothers", based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates, although in 2016 the US owners of the company made a controversial decision to wrap the chocolates in identical sized "flow wraps". Upon launch in Ireland they were called ‘Cadbury‘s Irish Rose‘, however this name was discontinued from the 1970s onwards. They are an extremely common gift on Mothering Sunday and sell well throughout the Christmas period. They are available in plastic tubs or boxes and in the United Kingdom, Isle of Man and Ireland currently contain 9 different varieties of chocolate. A YouGov poll saw Cadbury Roses ranked the 6th most famous confectionery in the UK.
Current varieties
UK and Ireland;
Golden Barrel - Milk chocolate in the shape of half a barrel, filled with caramel. Previously named Caramel Keg.
Country Fudge - Rectangular fudge piece, coated in milk chocolate.
Hazel in Caramel - Crescent-shaped milk chocolate with hazelnut plant engraving on top, filled with caramel and a hazelnut. A recent market poll showed that this was the most popular variety in Ireland, by a margin of two-to-one over the next contender, the Golden Barrel.
Hazel Whirl - Dome-shaped milk chocolate, patterned with spiral twirl, with hazelnut in centre.
Strawberry Dream - Square-shaped milk chocolate with strawberry seed engravings on top, filled with strawberry-flavoured cream fondant. The same poll which determined that the 'Hazel in Caramel' variety was most popular in Ireland also showed this as being rated the 'worst' variety.
Tangy Orange Creme - Square-shaped milk chocolate with orange engraving on top, filled with orange-flavoured creme fondant.
Signature Truffle - New for Christmas 2013, this is a truffle encased in milk chocolate.
Cadbury Dairy Milk Chunk - A square of classic Dairy Milk in a classic Dairy Milk wrapper.
In Australia the varieties have changed and are currently :
They are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand, and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan.
Cadbury Dairy Milk - One rectangular chunk of Cadbury Dairy Milk chocolate divided into two squares. Moved brand to Cadbury Heroes. For many years this was the only chocolate in the selection where the wrapper did not bear the 'Cadbury Roses' logo - all others did.
Caramel Velvet - Green wrapper.
Almond Caramel Bite - Soft and chewy caramel, with many small pieces of almond.
Australia
Rose Caramel -
Raspberry Sundae - Silver with dark blue foil-twist wrapper, in a barrel shape.
Fruity Fudge - Silver and green foil-twist wrapper.
Cherry Heaven - A blend of cherries and coconut covered in dark chocolate.
Vanilla Butter Caramel - A vanilla flavoured caramel coated in milk chocolate.
Chocolate Bliss - Swirl of milk chocolate.
Classic Fudge - Soft vanilla fudge surrounded in milk chocolate.
Hazelnut Whirl - A roasted hazelnut embedded in milk chocolate.
Salted Caramel - A chewy salted caramel covered in milk chocolate.
Peppermint Créme - A peppermint créme covered in dark chocolate.
Caramel Deluxe - Smooth caramel covered in milk chocolate.
Dark Mocha - Rich espresso flavoured fudge topped with dark chocolate.
Strawberry Créme - A creamy strawberry flavoured centre covered in Old Gold dark chocolate.
Hazelnut Praline Crisp - Roasted hazelnut pieces with a praline smothered in milk chocolate.
Other products
Cadbury Roses Pots Of Joy Strawberry Dream: milk chocolate yoghurt made with real Cadbury chocolate with a strawberry yoghurt layer. Launched 2014. Cadbury Roses Pots Of Joy Hazelnut Whirl: milk chocolate yoghurt made with real Cadbury chocolate with a hazelnut caramel yoghurt layer. Launched 2014. Cadbury Roses Favourites Strawberry Dream: a limited edition bag of Strawberry Dream chocolates. Launching September 2014 as a limited edition. Cadbury Roses Favourites Golden Barrel: a limited edition bag of Golden Barrel chocolates. Launching in September 2014 as a limited edition.
