The bar was first launched in 1972, originally called Cadbury's Caramel until 2003, when it was renamed. In early 2009 it was relaunched, with the Caramel name re-emphasised as the main on-pack brand, and the Cadbury Dairy Milk brand logo reduced in size.
Available products
;Cadbury Dairy Milk Caramel Milk chocolate with a soft caramel centre, launched in 1976. ;Cadbury Dairy Milk Caramel Nibbles Round milk chocolate buttons with a soft caramel centre, launched in 2009. ;Cadbury Dairy Milk Caramel Bunny Bunny shaped chocolate with a soft caramel centre, launched 2010, only available at Easter. ;Cadbury Caramel Egg Similar to the iconic Creme Egg, a milk chocolate shell with a soft caramel centre, launched in 1994, only available at Easter. ;Cadbury Nuts About Caramel Ice Cream Sticks Vanilla ice cream laced with caramel and covered with milk chocolate and roasted almonds, launched in 2012. ;Cadbury Dairy Milk Caramel Pots Of Joy Milk chocolate dessert made with real melted Cadbury chocolate with a smooth caramel underlayer, launched in 2013. ;Cadbury Caramel Doughnuts Milk chocolate topped doughnuts with a soft caramel centre, launched in 2014. ;Cadbury Highlights Caramel Milk chocolate and caramel flavour beverage, only 40 kcals a cup, launched in 2011.
Description
The product is a Cadbury Dairy Milk chocolate bar semi-divided into blocks, each of which has a caramel filling. The blocks vary in number according to the size of the bar, but on all bars, the blocks are stamped with the wordCadbury on the top.
Advertising and Cadbury's Caramel Bunny
In the Spring of 1977, Cadbury's ran an advert in the UK featuring a newlywed couple in the back seat of their wedding car, introducing the viewer to "something new". During the 1980s and 1990s, the Caramel bar was advertised via its own mascot, the Cadbury's Caramel Bunny, a cartoon rabbit or hare who featured in a series of animated shorts, advising others to "take it easy" by eating a bar, all the while being ogled as a result of her beauty. The voice for the Caramel Bunny was provided by British-Australian actress Miriam Margolyes. The Caramel Bunny voice in Ireland was provided by Tara Flynn. In 2009, the Caramel Bunny returned to advertise the return of the Caramel brand, being advertised on posters with the slogan: "still got it". In March 2009 a survey carried out by Cadbury Dairy Milk found the Caramel Bunny to be the third-sexiest cartoon characterof all time, after Jessica Rabbit and Betty Boop. In October 2009, Giles Deacon designed a dress for her Cadbury's Dairy Milk Caramel Nibbles launch campaign.
