Burn (energy drink)
Burn is an energy drink owned and distributed by The Coca-Cola Company, carrying the official tagline "Fuel your fire". Burn is distributed in more than 80 countries including France, Spain, Portugal, Italy, Poland, Hungary, Turkey, Russia, Japan, Korea, Bolivia, Brazil, Afghanistan and Mexico.
Music
Burn's involvement in music consists of initiatives to support and nurture promising talent in the electronic dance music sector.Burn Studios
Launched at the International Music Summit in Ibiza, Burn Studios is Burn's music platform, set up to showcase and support new talent, contribute to music culture and empower groundbreaking ideas. It has hosted multiple competitions for up-and-coming talents, providing opportunities for mentoring, growth and exposure. The most established of these contests is Burn studios residency, an annual competition for newcomer DJs to receive advice and masterclasses with internationally renowned figures of the electronic dance music industry, with the end prize of a residency in a well-known club in Ibiza. Burn studios' earliest initiatives involved remix contests and DJ workshops featuring Richie Hawtin, Sasha, Peaches, Telonius, Munk, Moullinex and Phenomenal Handclap Band.Burn Studios Residency
Burn Studios Residency is Burn Studios' annual competition held on Ibiza for newcomer producers and DJs to receive advice and masterclasses with internationally renowned figures of the Electronic dance music industry. The program was established to showcase and support emerging DJ/producer talent. In the words of Burn's Marketing Manager Erik Hofstaedter: "Burn is all about passion and creativity as a brand and supporting new talent on their way. Burn Studios Residency offers a unique opportunity for up-and-coming EDM talent to kick start their career and get supported on their way."The program's end prize is a summer-long residency in a prestigious club on the island, including Café Mambo, Sankeys Ibiza and Privilege Ibiza. The first stage of the Burn Studios Residency competition is hosted by the mix-sharing platform Mixcloud, and receives promotion, support and documentation by international electronic dance music publications such as Resident Advisor, Mixmag, and DJ Magazine. In its inaugural year in 2012 Burn Studios Residency received thousands of applications from all over Europe in the form of short DJ mixes, before selected entrants competed in live "Mix-Off" sessions, with the winning DJs flying to Ibiza for the Burn Studios Residency bootcamp. The bootcamp phase of the program was documented in a 7-part video series, which collectively received over a million views in their first six months online. In 2013 Burn Studios Residency opened applications up to further global Burn markets including Japan and Brazil, with a "Wildcard" option for countries outside of the specified regions. Appointed mentors will include DJs Solomun, Maceo Plex, Steve Lawler, Fatboy Slim, Avicii and Hot Chip's Joe Goddard, with Café Mambo and Sankeys Ibiza as participating clubs.
Burn and David Guetta
Burn has worked in close collaboration with platinum-selling French house DJ and producer David Guetta. In this time, Guetta worked with Burn and Partizan Films to produce his feature-length biographical documentary Nothing But the Beat , provided mentoring and support for Burn Studios Residency, and performed at Burn's Guetta Meets Guetta event in London. Guetta Meets Guetta was a one-night exhibition and party held in August 2012, where David Guetta collaborated with friend and street artist Mr. Brainwash and fellow DJ Nicky Romero. The event was documented by Burn and the footage was used as a music video for the track "Metropolis" by David Guetta feat. Nicky Romero, directed by Mr Brainwash.A list of Burn's music competitions:
| Year | Competition | Mentors | Winner/s |
| 2010 | Burn Studios Remix Competition | Cassius Uffie Richie Hawtin | Tha Trickaz MIDIBOTS Oblique Industries |
| 2011 | Burn Studios Next Producer Star | Richie Hawtin Sasha Philippe Zdar | Arnas D. |
| 2012 | Burn Studios Residency | David Guetta Sasha 2ManyDJs Jamie Jones Luciano Richie Hawtin Carl Craig | Manu Vulcano Adam Zasada Urban Jeram |
| 2013 | Burn Studios Residency |
|
Sports
Burn's involvement in extreme sports includes snowboarding, skateboarding, surfing, Formula 1 racing and parkour, providing sponsorship to a number of high-profile athletes and events sponsored across the world.Snowboarding
Burn sponsors snowboarders from all across Europe. The most prominent and senior of these are dubbed "Burn Units". Currently, the Burn Units include riders Ståle Sandbech, Gigi Rüf, Sven Thorgren, Werni Stock, Ulrik Badertscher, Arthur Longo, and Mathias Weissenbacher.Burn is responsible for a number of major snowboarding films. In 2011 Burn released Human / Machines, where Ståle Sandbech, Mathieu Crepel, Arthur Longo and Gigi Rüf take to the mountains of Norway, Sweden and New Zealand, with the concept of the video looking at whether man or machine-made snowboarding features are the best. Black Snow is one of Burn's most avante-garde snow films, bridging the gap between art, technology and action sports. It features Burn Units Stale Sandbech, Ulrik Badertscher and Gigi Rüf riding inside one of Europe's largest snow domes, illuminated by LEDs and UV lighting. The soundtrack was provided by famed music producer Baron.
Burn's is a feature-length documentary made in collaboration with Grain Media. It explores the development of snowboarding with interviews and archival footage with Todd Richards, Gigi Rüf, Terje Haakonsen, Jake Burton, Tom Sims, Stale Sandbech and Craig Kelly. It was directed by Orlando von Einsiedel and Jon Drever and premiered at the 2013 Air & Style in Innsbruck.
The brand is heavily involved with Air & Style, a TTR 6 Star event. In 2013, Burn's inaugural Burn Style Sessions contest took place at the 20th Anniversary of Air & Style in Innsbruck. Snowboarding legends Terje Haakonsen, David Benedek and Gigi Rüf returned to competition snowboarding for the event, along with Stefan Gimpl, the only rider to have won three consecutive Air & Style titles. "I don't think anyone ever thought they'd see these guys compete again," said Arthur Longo. "It's like a piece of history." As well as work with Air & Style, Burn have established their own major snow events. Notably, Burn in Snow: a large winter event in Poland with ski, snowboarding and music components held in Skrzyczne.
Skateboarding
Burn's sponsored skateboarders also operates under the Burn Units team name and include Rune Glifberg, Timotej Lampe Ignjic, Albert Nyberg and Rasmus Sand.In October 2011, Burn launched Never Extinguish, a short film starring Burn riders Rune Glifberg, Dany Hamard, Hugo Maillard and Jonas Skrøder. The film was filmed and shot in Buenos Aires, Argentina and directed by Ash Bolland.
Together with Kingpin magazine, Burn established the Save Our Spot program to revive some of Europe's most run-down and neglected skateparks, as suggested by the wider skateboarding community. In 2012, the team renovated the neediest skateparks, located in Hungary, Poland and Romania. The workforce included Kingpin's editor Alex Irvine, designers from Eastbound Skateparks, members of Perus skate crew, Rune Glifberg and ex-Burn Units Ignacio "Nachete" Morata and Rune Glifberg, whose test runs throughout the build ensured the updates were of a high standard.
Parkour
The release of Visions marked Burn's first foray into the world of parkour. The project takes the form of one central video with several supporting teasers and follows members of the iconic London-based parkour team Storm Freerun. Shot in several locations throughout Bucharest, the protagonists explore urban landscapes, unlikely obstacles and dream-like scenarios with skill and agility. Visions is a cinematic manifestation of Burn's "Free State of Creativity".Formula 1
In November 2012, Burn entered Formula 1 racing with a sponsorship deal with the Lotus F1 team. "The Lotus team is the number one emerging challenger in the sport and has demonstrated exceptional creativity in their approach to Formula 1. We intend to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," said Emmanuel Seuge, Head of Sports and Entertainment Marketing at The Coca-Cola Company.Burn's sports ambassadors dates:
| Sport | Team / Personality | Dates |
| Snowboarding | Arthur Longo Ståle Sandbech Gigi Rüf Mathieu Crepel Werni Stock Ulrik Badertscher Mathias Weissenbacher | 2010–present 2010–present 2010–present 2011–2012 2011–present 2011–present 2013–present |
| Skateboarding | Rune Glifberg Timotej Lampe Ignjic Ignacio Morata Albert Nyberg Rasmus Sand | 2011–present 2012–2015 and still present 2011–2011 2011–present 2011–present |
| Parkour | Storm Freerun | 2012–present |
| Formula 1 | Lotus F1 Team | 2013–2014 |
Ingredients
- Acidity regulator
- Antioxidants
- Arginine
- Aromas
- B Vitamins
- Caffeine
- Carbonated water
- Food coloring
- Ginseng
- Guarana
- Maltodextrin
- Preservative
- Sugar
- Taurine
- Water
Caffeine content
Nutritional values per 100 ml
Flavors
- Original
- Juiced Energy
- Zero
- Passion Punch
- Lemon Ice
- Apple Kiwi
- Sour Twist
World distribution
| Continent/Region | Countries |
| Africa | Algeria, Burkina Faso, Democratic Republic of the Congo, Egypt, Ghana, Guinea, Liberia, Mauritius, Morocco, Nigeria, Reunion Island, Senegal, Sierra Leone, South Africa, Tunisia, Kenya |
| Americas | Brazil, Bolivia, Canada, Chile, Costa Rica, Mexico, Nicaragua, Panama, Peru, Uruguay, Paraguay, Venezuela |
| Eurasia | Kazakhstan, Russia |
| Europe | Armenia, Austria, Azerbaijan, Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Faroe Islands, France, Georgia, Greece, Hungary, Iceland, Italy, Ireland, Latvia, Lithuania, Luxembourg, Malta, Moldova, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Montenegro, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine |
| Asia | Afghanistan, Bahrain, Burma, India, Indonesia, Japan, Jordan, Maldives, Oman, United Arab Emirates, West Bank-Gaza, Qatar, South Korea |