Brown Lloyd James


Brown Lloyd James is a public relations firm with offices in New York, Washington, D.C., London, and Doha.

Notable campaigns

The firm has represented a number of high-profile clients, including Al Jazeera English, the Shafallah Center for Children with Disabilities, and the Kingdom of Morocco. In 2006, the firm coordinated the launch of Al Jazeera English in the United States.
The firm has been criticized for representing controversial clients such as Asma al-Assad, Muammar Gaddafi and supporters of the People's Mujahedin of Iran.
In 2011, it was criticized for working with the First Lady of Syria to organize a Vogue profile. In July 2012, Ynetnews described the firm's May 2011 email released by WikiLeaks as one of the Syria Files by stating that the email gave advice "on how to create the appearance it is pursuing reform while repressing the uprising". The firm responded that the document was not paid for, was a "'last-ditch' effort 'to encourage a peaceful outcome rather than violence', which the government subsequently ignored and that it was sent to Asma al-Assad, the wife of Syrian President Bashar al-Assad.
According to Foreign Agents Registration Act filings, BLJ Worldwide has run pro-Beijing propaganda campaigns on behalf of the China-United Exchange Foundation, a non-profit with close ties to the Communist Party of China.

Qatar World Cup bid

In 2018, The Sunday Times published claims BLJ acted for the Qatar World Cup bid. It claimed the PR firm acted to undermine rival bids from the US and Australia.