Brendan Foster's athletic career saw him compete in three Olympic Games, claiming Britain its only track and field medal at the 1976 Montreal Olympics. In 1973 he broke the World Record for two miles at Crystal Palace with a time of 8:13.68. In 1974 he won a silver medal in the Commonwealth Games in Christchurch in a time of 13:14.6 behind Ben Jipcho before winning the European Championships 5,000m, beating Olympic champion Lasse Virén en route to Gold in 13:17.2. Having built up a commanding lead before the final lap he ran it in a relatively sedate 62 seconds when the then world record was within his grasp. In the same year he broke the 3,000m World Record on his home track, Gateshead International Stadium with a time of 7:35.1. That year, Foster was awarded the BBC's prestigious Sports Personality of the Year award. He established his personal best in the 10,000 m with a time of 27:30.3 run at Crystal Palace on 23 June 1978, while also winning 10,000 m gold at the 1978 Commonwealth Games in Edmonton. Foster was appointed a Member of the Order of the British Empire in 1976. Foster only placed fourth in the 1978 European Athletics Championships 10,000-metre race, but he ran faster than any 10,000-metre European Champion has run ever since. Foster finished fifth in the 1976 Olympics 5,000-metre final, just 1.4 seconds behind the winner, Lasse Viren of Finland. Foster lost all his three Olympic races against Viren – 5,000 and 10,000 m in 1976 and 10,000 m in 1980. In the preliminaries to the 1976 5,000 m race he broke Viren's Olympic record running 13:20.34. That record would hold through the final until it was surpassed in the final of the 1984 Olympics. Foster's final major race was the 1980 Olympics 10,000-metre final, where he finished eleventh, almost 40 seconds behind the winner, Ethiopia's Miruts Yifter. In 2010, he was inducted into the England Athletics Hall of Fame.
Business, media and other activities
Brendan joined the sports company Nike International Limited in 1981 as UK managing director. Progressing to European managing director, Vice-President Marketing and Vice-President of Nike Europe. In 1988 he set up a company, Nova International with three friends from Nike. This company was later renamed to View From International, which won a contract to supply the British athletics team. The brand was later sold to Marks and Spencer in 2002 for an estimated £2m. Since retiring from the sport after the Moscow Olympics in 1980, Foster has worked for BBC Television, commentating and reporting on Athletics at every major event since 1983. In 1977, he helped organise the "Gateshead Fun Run", a pioneering running event. In 1981, Foster founded the Great North Run, an annual half marathon from Newcastle upon Tyne to South Shields. The race became the biggest running event in the UK, and one of the biggest half marathons in the world. By 2014, the race had been run by over 1 million competitors, the first IAAF event to pass this milestone. Foster ran in the 2003 event for the first time in many years, after being challenged to do so by radio presenter Ray Stubbs. Foster has also promoted sport in Ethiopia and other African countries. Foster was Chancellor of Leeds Metropolitan University from 2005 to 2009. He was appointed Commander of the Order of the British Empire in the 2008 New Year Honours. In December 2016 Foster was given the Freedom of the City of Newcastle, the city's highest honour. In August 2017, in recognition to his major contributions to the advancements of athletics, at a ceremony in London, Foster was awarded the IAAF highest award, the Golden Order of Merit.