Boyer was founded during the Great Depression by brothers Bill and Bob Boyer as a means of supplementing their income. The business was originally operated from their own kitchen with their mother and sister hand-wrapping candy as Bill finished making it. Bob sold the candy door to door. Initial products included homemade fudge and nut raisin clusters, but as demand increased, they expanded their offerings and moved production to a new manufacturing facility in 1936. That year, began experimenting with covering marshmallow in chocolate and this resulted in Mallo Cups, a cup-shaped candy consisting of a whipped marshmallow creme center covered with chocolate. Boyer was acquired by American Maize-Products in 1969, and in 1970, a new 32,000 square foot warehouse was constructed. In June 1984, American Maize sold the company to Anthony Forgione, founder of Consolidated Brands. Boyer Candy is privately owned by the Forgione Family and its headquarters are in Altoona, Pennsylvania.
Products
The Boyer Mallo Cup is a coconut-laced milk chocolate cup that contains a whipped marshmallow center invented in 1936. It is the first cup candy in America. Mallo Cup cardboard wrapper inserts were printed with illustrations of coins. These cardboard coins can be saved and redeemed for items from the company's prize catalog. Boyer also produce Smoothies, a cup with a peanut butter center covered with butterscotch confection, and Peanut Butter Cups, with a peanut butter center covered with chocolate. The company has made other cup candies such as Fluffernutter, a mixture of marshmallow and peanut butter covered in chocolate, and a Minty Mallo. In November 2010, Boyer introduced a dark chocolate version of the Mallo Cup. , acquired by Boyer in 2018 Boyer announced in September 2018 the purchase of the Clark Bar following Necco's bankruptcy, keeping alive a Pennsylvania candy that has been around since 1917. Difficulties in reproducing the Clark Bar's consistency and shape led to a novel product, the Clark Cup, with misshaped bars ground and mixed with peanut butter for use as cup filling. The Clark Bar was relaunched into the market on February 14, 2020.
