Bounce Back (Little Mix song)


"Bounce Back" is a song by British girl group Little Mix, released as a single on 14 June 2019. The single was announced on 26 May 2019, and was promoted with the hashtag and line "Steady... Are You Ready?". It was the group's first release under RCA Records UK after parting ways with Syco Music. The song interpolates "Back to Life" by Soul II Soul. The song peaked at number 10 on the UK Singles Chart and at number two on the Scottish Singles Chart and was certified silver by the British Phonographic Industry for selling 200,000 units and certified gold in brazil for selling over 20,000 units.

Promotion

Little Mix posted a 15-second snippet on their social media accounts on 26 May 2019, and performed part of the song at BBC Radio 1's Big Weekend the same day. On 28 May 2019, the group shared a number of pictures via their Spotify visuals that formed the cover of the single, which they later fully revealed, after sharing the release date of the song on an Instagram live broadcast.

Music video

The video opens with a young girl playing with her dollhouse as the group is inside it, posing in the style of Mannequin Challenge to a musical box tone. As they all sing the intro the camera is going into the doll house while cutting accordingly to the beat, between the group and the models. The camera then cuts to a scene where the group is portrayed on wig head stands while singing and wearing colourful wigs. The group is then seen wearing cheetah-print outfits as each sings their verse. As the bridge of the song takes place, the camera cuts to a street outside a house which is projected on with waterfalls as the group is all wearing denim while singing and dancing. The group also produced several alternate versions of the video, including a "vertical" version and a version featuring drag performers dressed up as members of the group performing alongside them.

Live performances

On 15 June 2019, Little Mix performed the song on The One Show. Three days later, they performed on The Late Late Show with James Corden. They also performed the song on several iterations of The Voice, such as during the grand finale of the eighth season of The Voice Australia on 2 July 2019, and on the live final of the third season of The Voice Kids UK on 27 July 2019.

Credits and personnel

Credits adapted from Tidal.

Certifications