Bobo is a monthly Dutch children's magazine consisting of comics and stories; it is named after the protagonist Bobo, a nine year old blue rabbit. The magazine runs since 1968 and is originally translated from the English version. Each issue is devoted to one subject. The purpose of the magazine is to educate toddlers and infants in a playful way and is therefore mainly distributed through primary schools. It's published by Blink Publishers. Since 2010, Bobo has developed into a crossmedial brand. Bobo has its own apps, an educational television series, an online training program to be used on digital schoolboards and smartboards in the classroom, and a complete merchandise line.
Indonesian version
First Released in 14 April 1973, Bobo magazine become the most popular kids magazine in Indonesia. Indonesian Bobo magazine has tagline "teman bermain dan belajar ". In 1990, the lowercase b in mascot t-shirt has replaced by capital B to distinguish Indonesian mascot with Dutch counterpart, but it changed back to lowercase b in short time. The magazine in Indonesia has several 'trademark parts'. In July 2012, it already has:
FB Friends Story: This stories' happenings are decided on the readers' ideas on Facebook. There are two titles already, Rahasia Hantu ' and Liontin Pusaka Kerajaan Peri '.
Dear Nirmala, Halamanku, Arena Kecil, Tak Disangka: Dear Nirmala is an advice column and the readers can send a letter by Facebook to have their questions answered. There are two letters featured each week. Halamanku'' is a page to show fan art and poems sent by readers. Arena Kecil, Tak Disangka are two specific columns in one page. Arena Kecil ' is where readers can tell their fun and memorable experiences, while Tak Disangka ' is a place where readers can tell embarrassing and funny experiences.
Kreatif: This page is filled with an art suggestion each week. It has been put there since Kreatif Magazines was not published anymore.
Potret Negeriku ', features about specific parts of Indonesia.
Keliling Dunia ' is somehow like Potret Negeriku, but specifies on a place outside Indonesia.
There are several yearly events organized by Bobo magazine in Indonesia and is held at Jakarta and Surabaya: Bobo Fair, which has fun activities meant for the readers, and Operet Bobo, which is held every year until it was discontinued and joined with the Bobo Fair. In 2010 the magazine was completely renewed and in 2012, Bobo magazine Indonesia launched Bobo Online, the Indonesian magazine's official website. In 2016 Bobo Online has been closed and replaced by Kidnesia.com, but later in 14 april 2017 Bobo shutting down Kidnesia.com and replaced it back with to celebrate Bobo 44th anniversary in Indonesia.
