Blued (app)


Blued is currently the largest gay social network app in the world. Launched in 2012, the free app now counts 40 million users with the majority still in its country of origin, China. The application is available on Android and iOS. Its features include verified profiles, live broadcasting, a timeline, and group conversations. The app is currently valued at $600 million.

History

For 12 years, Geng Le, a married police officer in northern China, secretly ran , a website for gay people. In 2012, when his superiors discovered the website, Geng Le lost his family and job. Committed to the legitimisation of same-sex relationships in China, he created Blued, the first gay social network app.
Today, Blued employs over 200 staff at its headquarters in Beijing, China, and has recently opened new offices in London, UK, and India to overview the rapid expansion of the app overseas. Within 4 years, Blued has become the largest gay social network in the world with over 27 million registered users.
Commenting on the global partnership between Blued and Hornet, Hornet president Sean Howell declared: “Gay apps have evolved over the past few years to more fully engage users, who demand a richer, mobile experience”.