Bill Gold


William Gold was an American graphic designer best known for thousands of film poster designs.
His first film poster was for Yankee Doodle Dandy, and his final work was for J. Edgar.
During his 70-year career he worked with some of Hollywood's greatest filmmakers, including Laurence Olivier, Clint Eastwood, Alfred Hitchcock, Stanley Kubrick, Elia Kazan, Ridley Scott, and many more. Among his most famous film posters are those for Casablanca, The Exorcist and The Sting.

Early life

Bill Gold was born on January 3, 1921, in Brooklyn, New York City, New York, the son of Rose and Paul Gold. After graduating from Samuel J. Tilden High School, he won a scholarship and studied illustration and design at Pratt Institute in New York.

Early career

Gold began his professional design career in 1941, in the advertising department of Warner Bros. His first poster was for the James Cagney musical feature film Yankee Doodle Dandy in 1942, followed soon after by the poster for Casablanca. He was then drafted into the US Army where he was involved in the production of training films. Following his discharge in 1946, he resumed his career designing posters for Warner Bros. where he became head of poster design in 1947.
In 1959 his brother Charlie joined him in the business, and they formed BG Charles to do the film trailers. Charlie operated BG Charles in Los Angeles, while Bill operated in New York City. In 1987, Charlie left the business and retired to Vermont. Charlie Gold died at age 75 on December 25, 2003.

Bill Gold Advertising

In 1962, following the dissolution of the Warner Bros. New York advertising unit, Gold created Bill Gold Advertising in New York City. In 1997 Bill moved the company to Stamford, Connecticut, and continued his business, producing posters for every film Clint Eastwood produced, directed, and/or acted in, among others. In 1994 Bill was awarded a Lifetime Achievement Award from The Hollywood Reporter. Richard Benjamin was the MC for the ceremony at the Directors Guild, and Clint Eastwood presented the award to Bill Gold on behalf of The Hollywood Reporter.
Bill Gold was a member of the Society of Illustrators, the Art Directors Club and the Academy of Motion Picture Arts and Sciences.

Later life

In his later years, Bill Gold resided in Greenwich, Connecticut. He retired in 2003. A limited-edition, oversized one-volume retrospective was published in January 2011 in coordination with his 90th birthday. The same year, Gold came out of retirement when he agreed to create posters for Clint Eastwood's film, J. Edgar. Gold died on 20 May 2018, aged 97, at Greenwich Hospital from complications of Alzheimer's disease.

Film posters

After his first film project, Yankee Doodle Dandy, Gold collaborated with the American film industry's top film directors and film producers. Especially fruitful was Gold's relationship with the illustrator Bob Peak. Gold's work spanned eight decades and was involved in the creation of over 2,000 posters.

1940s