Cardille had a nightly record program on WDAD radio in Indiana County, Pennsylvania, in 1951. He first worked in television at WICU in Erie, Pennsylvania, beginning January 19, 1952. He was for many years a fixture on Channel 11, the NBC affiliate in Pittsburgh, and was the first voice heard when WIIC went on the air on September 1, 1957. Bill was a pitchman for Koehler Beer, starring in various roles, baseball umpire, etc. in numerous TV commercials for Uncle Jackson's brews.
Chiller Theater
After years of hosting many other local shows on WIIC, Cardille became host of the show for which he is probably best known: Chiller Theatre, a late night Saturday program that showed horror and science fiction films. The show earned him his nickname "Chilly Billy." Unlike some horror movie hosts, Cardille did not take on the persona of a horror movie styled character. "Chilly Billy" was an extension of his own personalty. Wry, wisecracking and conversational, Cardille went as much for a light comedic feel as he did presenting the movies. The program aired from 1964 until its cancellation in 1983, and had been so popular it kept Saturday Night Liveoff the air in Pittsburgh for five years. Joe Flaherty, a Pittsburgh native, acknowledges this show as an influence in the creation of the popular "Monster Chiller Horror Theatre" sketches on SCTV. Flaherty's Count Floyd, however, was a comedic variation on Bela Lugosi's Dracula, forever frustrated his horror films were never particularly frightening. Count Floyd's Dracula-like appearance may have been based on "E-Gor," host of KDKA-TV's earlier late night horror film show "The 13th Hour," which ran from 1958 to 1959. He was played by veteran KDKA announcer George Eisenhauer.
Other work
Cardille also hosted other programs including Studio Wrestling, and a combination game show /movie program that ran in the late afternoon. He hosted a teen dance show, the Four O'Clock Money Movie, and Movies to Laugh By for WIIC. For many years he was the local host for the Jerry Lewis MDA Telethon. Cardille appeared in both the 1968 original version and the 1990 remake of Night of the Living Dead, in the television movie, The Assassination File, and in the documentary American Scary. He was especially famous in Boston, where the weekly pro wrestling program was extremely popular. Cardille also called the play-by-play of western Pennsylvania high school basketball playoff games for many years on WQED-TV, the Pittsburgh PBS affiliate. Cardille also hosted morning radio shows on Pittsburgh radio stationsWWSW and WIXZ. He also co-hosted $50,000 Jackpot Bingo on WPXI weeknights with Kate English from February 10-December 26, 1986. Outside of broadcasting, Cardille owned and operated Chilly Billy Cardille Travel and Tours in Wexford for many years, which was managed by his son, Bill Jr.
Later years
Until 2014, Cardille could be heard on radio station WJASAM 1320 in the mid-day slot. He retired from WJAS in 2014. During his retirement he resided in McCandless, in Pittsburgh's North Hills, with his wife Louise. Cardille was also the father of actress Lori Cardille who played the lead role in Romero's Day of the Dead. Bill Cardille was an extra as one of the zombies towards the end of Day of the Dead.
Pittsburgh City Council, as well as officials from Mercer County and Sharon, Pennsylvania, announced plans to honor Cardille with a proclamation to declare September 28, 2010 "Bill Cardille Day."
