Big Red Group
Big Red Group is an Australian holding company founded by entrepreneur and Shark Tank investor Naomi Simson. It is the parent of the companies RedBalloon, Marketics, Redii, and Adrenaline.History
Big Red Group was formed in 2017 by Naomi Simson and David Anderson. It became the parent company of RedBalloon, an online experience gift retailer Simson founded in 2001. Big Red Group was established after David Anderson purchased a 50% stake in RedBalloon.Companies
Big Red Group is the holding company for four main companies. One is RedBalloon, an online experience gift retailer based in Australia, considered the pioneer of experiential gifting in Australia and New Zealand. It also owns Marketics, the Australia and New Zealand distributor of the artificial intelligence marketing technology Albert, created in the United States in 2010. Redii is another company owned by Big Red Group. It was spun off of RedBalloon in 2014 and helps growth for small and medium-sized enterprises. In 2018, it acquired experiences website Adrenaline.
