Biedronka


Biedronka is the largest supermarket chain in Poland with 2,823 stores in 2017 and 67,000 employees. It is owned by the Portuguese group Jerónimo Martins. The supermarket chain's name translates as "ladybug", with a cartoon ladybug as the company's logo.
Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine. Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.
Biedronka has had a dominant position in Poland's grocery retail market for more than a decade, and its main competitor in Poland is Lidl.

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