Belvita
Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit sold originally by Kraft Foods and later by Mondelēz International, founded in 1891 a U.S. company created from the global snacking and food brands of Kraft Foods. The biscuits were first marketed in Europe, and were introduced to the United States market in 2012.
Starting in 2005, Nabisco and Kraft Foods manufactured and marketed Belvita as Milk Biscuits in Indonesia, replacing the previous Hony Bran brand. The Milk Biscuit product line was discontinued in 2009, but Belvita was locally relaunched in 2016 as Cereal Biscuits.
In November 2011, Kraft Foods announced that it had given the U.S. advertising creative assignment for Belvita to Crispin Porter & Bogusky, an advertising agency that is part of MDC Partners.
In October 2012 in the United Kingdom, Belvita was reportedly the brand of biscuit showing the highest growth in sales.
In 2013, Mondelēz recalled two varieties of Belvita biscuits in the United States.
