In 1924 Philip Hill, who made his money in real estate, acquired control of Beecham. Under his leadership, the company bought up other companies for their various products and for their marketing infrastructure, acquiring the Lucozade glucose drink and Macleans in 1938 and, at the same time, introducing the Ribena blackcurrant drink. In 1938 it also bought the company selling Eno which had an extensive international presence. By purchasing the company manufacturing Brylcreem the following year, the company added hair products for men to its offerings. In 1943, Beecham decided to focus more on improving research and built Beecham Research Laboratories from Brockham Park, Surrey. In 1945, the company was re-named Beecham Group Ltd. in 1953 Beecham acquired C.L. Bencard, which specialised in allergy vaccines.
Antibiotics
In 1959, Brockham Park became famous when Beecham scientists there discovered the penicillin nucleus, 6-APA ; This discovery allowed Beecham, working in tandem with Bristol-Myers, to synthesize of a number of new semisynthetic penicillins. Beecham marketed Broxil, followed shortly by the more potent Celbenin, which was active against Staphylococcus aureus. The group continued to focus on pharmaceutical development, producing further semi-synthetic penicillins. However, when Penbritin came on the market in 1961, Beecham's facilities were soon inadequate for the worldwide demand the drug generated. A complex at Worthing came on line in the early 1960s to produce phenethicillin, followed by the ability to produce 6-APA, the base for semisynthetic penicillins. The company continued to add products, and acquire other companies through the 1970s and 1980s. In 1971 the S. E. Massengill Company was acquired. Beecham launched Amoxil, in 1972, which went on to become one of the most widely prescribed antibiotics. In 1973, Aqua-fresh toothpaste was launched, and in 1977, the Sucrets brand was acquired. Augmentin, an antibiotic used to treat an array of bacterial infections, was introduced in 1981. The Aqua Velva and Geritol brands were acquired from J. B. Williams in 1982.
Later history
In 1986, the Beecham Group sold its numerous soft drink brands including Tango, Top Deck, Corona, Quosh, as well as the UK franchises for Pepsi and 7 Up, to Britvic. The same year, Beecham acquired Norcliff Thayer from Revlon. As the turn of the century approached, more significant mergers began to occur. In 1989, The Beecham Group plc and SmithKline Beckman merged to form SmithKline Beecham plc. In 2000, SmithKline Beecham and GlaxoWellcome merged to form GlaxoSmithKline. A history of the company, Beechams, 1848–2000: From Pills to Pharmaceuticals, written by Thomas Anthony Buchanan Corley, was published in 2011.
