Azur Lane
Azur Lane is a side-scrolling shoot 'em up video game created by Chinese developers Shanghai Manjuu and Xiamen Yongshi, released in 2017 for the iOS and Android operating systems. Set in an alternate timeline of World War II, players engage in side-scrolling shooter gameplay, using female moe anthropomorphic characters based on warships from the war's major participants. Other gameplay elements, like customizing a home and marrying in-game characters, are also present.
First launched in China in May and in Japan in September 2017, Azur Lane quickly became very popular, especially in Japan where the player count reached five million within four months after its release. Players have voted the game among the top five on Google Play's Best Game of 2017 list for the region. Critics have attributed the game's popularity to its original and well-designed gameplay system. An English-language version started open beta in August 2018 and was formally released in May 2019. Later, on December 18, English version is expanded to Latin American region. PWB Play simultaneously released it to Hong Kong, Macau, and Taiwan on October 4, 2019.
The game has been adapted into several manga and novelizations. Azur Lane Crosswave, a 3D adaptation for PlayStation 4, was published by Compile Heart on August 29, 2019 with mixed reception. Crosswave
Gameplay
Azur Lane is a side-scrolling shoot 'em up, simulation and role-playing video game. Players collect characters that are moe anthropomorphic interpretations of World War II warships, mainly from the United States Navy, Royal Navy, Imperial Japanese Navy and Kriegsmarine, with other ships from Navy, Republic of China Navy, People's Liberation Army Navy, Regia Marina, Soviet Navy and Imperial Russian Navy were added later. Players organize them into fleets of six and confront AI-controlled enemies or other players' fleets.Personifications of American destroyer USS Laffey, British destroyer HMS Javelin and German destroyer Z23 or Japanese destroyer Ayanami are available for players to select as a starter ship. They are referred to as protagonists in-game., more than 450 characters have been introduced to the game, representing ships from nine countries that participated in the war. The game is also notable for including preserved ships as its characters such as Japanese Mikasa and Russian Avrora .
Battle
When preparing for the game's main mode, players can organize two fleets consisting of a front row and a back row, with three slots available in each row. Destroyers, light cruisers, and heavy cruisers can be allotted to the front row, while the back row is reserved for battleships, aircraft cruiser, monitors, repair ships, battlecruisers and aircraft carriers. Different combinations of ships are required to achieve victory in different battle situations. Players may then select and enter a map.On entering a map, the player's fleet is placed on a grid-like map similar to that in the game Battleship. The map contains nodes, which are either combat nodes which are enemy fleets, some immobile and others that pursue the player, or non-combat nodes which provides ammunition or mystery nodes which can provide supplies such as repair kits, upgrade materials or can spawn a special combat node called a Treasure Fleet. Players must navigate optimally and assemble their fleets tactically, to clear obstructing enemies and, using minimal movements, reach the map's boss. When the player moves their fleet across the map, they can be ambushed in random encounters from which they may take damage, or they can be forced to engage the enemy, using fuel and ammo. Fuel is one of the two in-game resources. Ammo points are assigned to player fleets at each map, with one ammo point deducted at each battle. Fleets that run out of ammo can still fight but may only deal half damage.
When battling an enemy, players can use a virtual joystick to control the front row, which can automatically fire shells at targets and manually launch torpedoes. While stationary, the back row can send shell barrages and the player can manually call in airstrikes. These will activate a bullet-clearing effect, removing all projectiles and torpedoes on screen. Players have an auto mode option to give up this control to the game's AI. Characters' is fully replenished when completing or exiting a map. Morale points are deducted for each fleet character in a battle. Should a character fall in battle, they cannot join in further action on the map and a larger number of morale points are deducted for the fallen character at the end of the battle. Sustained low morale for a character decreases their stats and affection points. Low affection points lead the character to greet the player with vocals reflecting their disappointment.
The game features a player versus player mode. The player may prepare a defense fleet and organize an offence fleet to challenge opposing players' defense fleets. In this mode, battles are controlled entirely by AI, and the bullet-clearing effect of airstrikes is disabled. Tokens can be gained and the player's ranking can rise through victory in this mode. Players receive no penalty if they lose a challenge or if their defense fleet is defeated by other players. Exclusive characters and other items can be obtained using tokens. The ranking is refreshed every 15 days.
Additional mechanics were introduced after the game's release. Submarine and anti-submarine warfare systems were introduced in May 2018. This included anti-submarine campaign maps, and characters based on German U-Boats, and American and Japanese submarines. A ship's cat system was introduced in September 2018. Various cat breeds can be obtained at a cattery. They can be trained to provide buffs when brought along with fleets to battle.
Dormitory
The game sports a "Dormitory" feature. Characters in their chibi forms may be put in the furnished Dormitory where they can walk around and sit, sleep, or bathe. Characters may passively gain experience points and recover morale when they are given food by players. Players can purchase food using fuel or in-game currency. Players can also purchase variously themed, and occasionally time-limited, furniture sets and decorations using "furniture coins" obtained by sending characters through special quests. Furniture and decorations raise the rate experience is gained. They can be arranged freely. Players may increase Dormitory character capacity, unlock a second floor which recovers morale, and buy special interactive furniture using the in-game currency. As well, monuments can be awarded by clearing event stages. Players may inspect other players' Dormitories.Marriage
When a character's affection points are raised to 100 through battle, secretary, or Dormitory, players may choose to give a "promise ring" to this character. A "promise ring" can be obtained through quests once. Additional rings can be purchased using in-game currency in the items shop, essentially allowing polygamy. Players may also give customized names to married characters but may only do so every 30 days for each character. Furthermore, a few of the most popular characters will also gain unique wedding dress costumes for the wedding. They will also gain additional stat bonuses after being married.Synopsis
The start of the game features an anthropomorphic recreation of the Battle of the Denmark Strait, where the personification of famed British battlecruiser HMS Hood is sunk by characters representing the German forces. The game features an eponymous military alliance, "Azur Lane", formed by nations of Eagle Union, Royal Navy, Sakura Empire and Iron Blood. The alliance split in two because of alien intervention with Iron Blood and Sakura Empire form an opposing faction, "Crimson Axis", using technology provided by the aliens to invade "Azur Lane" countries. The rest of the game's main plot partially follows the United States naval engagements in the Pacific War. Chapters represent several decisive battles of the war including the Battle of Midway, the Naval Battle of Guadalcanal, and the Mariana and Palau Islands campaign.Characters
Development
Azur Lanes producer, Yuwan, a well-known uploader to the Chinese video sharing website Bilibili, began developing the game with five of his friends, with the initial notion of "creating a doujin game, if a commercial one is not possible". Seeing many similar games created in Greater China after Kantai Collections success, the developers aimed to create "something different from previous works of ship moe anthropomorphism". As such, they intentionally avoided using a turn-based strategy game like that used by Kantai Collection and most of its followers. They also shifted the focus on Japanese ships to those from other countries involved in World War II.One particular difficulty was incorporating shoot 'em up elements, as there were no existing works to reference. An early version of the game featured a combat system of a five-character fleet in a single or double column line of battle. World of Warships, a World War II naval warfare simulation game popular in China, influenced some of the gameplay design.
The developers sought to further differentiate the game by featuring characters based on preserved ships from earlier times, such as the pre-dreadnought battleship Mikasa of World War I and the Russian protected cruiser Avrora, the ship famed for its October Revolution involvement. Keeping game balance and rarity with these characters was difficult, however, the developers were intent on featuring ships, and intend to introduce more characters like this in the future. A series of characters based on proposed or unfinished World War II warships, including Neptune, Saint-Louis and Ibuki, were introduced as part of a collaboration with Wargaming, publisher of World of Warships.
Many young and some critically acclaimed voice actors lent their talents to the game. The decision to employ an all-Japanese voice cast with a focus on younger actors was the result of a lack of professional voice actors in China, as well as the team's intention to give younger Japanese actors opportunities to perform. The game's notable voice actors include Yui Ishikawa, Rie Takahashi and Risa Taneda.
Shanghai's Manjuu Ltd. provided the audiovisual design and the for Azur Lane. Xiamen's Yongshi Ltd. was responsible for programming, game data design and content. The companies share joint authorship of the game and share its copyright, with between 35% to 65% share of its revenue.
Release
The game first launched in China in May 2017, published by Bilibili. Shanghai Yostar published the Japanese version in September that year. XD Global published the South Korean version in March 2018. The English-language version was announced as being in development in June 2018. Open beta began on August 16, 2018. On May 20, 2019, the English version was formally released along with the roll-out of the 2019 UI overhaul.Li Hengda, president of Yostar Inc., revealed that although he saw Azur Lanes potential, he did not expect the level of popularity the game experienced in Japan. Believing that around 10 people would suffice, Li later admitted his mistake in only having four full-time employees and two interns before the game's release, as they had to work from morning until midnight as the game's popularity grew until the end of 2017. Through Azur Lane, Yostar established contact with distinguished Japanese enterprises and creators and was met with welcoming responses. Tony Taka, known for his work on the Shining series, was delighted to be invited to provide character design for HMS Centaur, marking his first work in a game. Jin Haganeya, writer for Demonbane, agreed to write the script for the game's [|anime adaptation], which would go on to air from October 2019 and conclude with it's final episode on March 20, 2020.
Artwork for the Korean release was provided by Korean artist Nardack. In March 2018, XD Global asked her to condemn the Korean radical feminist website Megalia after some players filed complaints accusing her of maintaining relations with the online community. Nardack refused to comply, and her artwork was then removed.
Promotion
A special program featuring voice Yui Ishikawa visiting the of one of developers, Manjuu Ltd., in Shanghai was aired on the Japanese streaming television platform AbemaTV in May 2018. However, misuse during the program of the trademarked term "kanmusu" to refer to the game's personified warship characters led to Yostar being publicly warned by DMM.com, publisher of Kantai Collection. Yostar issued an apology, and called on players of Azur Lane to provide alternative terms for the game's personified warship characters. More than a thousand submissions were received. In September 2018, Yostar announced the new term would be "kansen".Yostar has held two illustration contests with Japanese community Pixiv to promote the game. Winners in a contest held in December 2017 were rewarded with cash and their designs featured on the game's loading screens. Winning designs from a wedding illustration contest in July 2018 were also planned to be implemented in the game.
Yostar licensed the Japanese company GRSPER to create virtual reality wedding ceremonies with the game's characters in August 2018. The crowdfunding project was cancelled in October 2018 because GRSPER did not meet its funding goal and was having communication difficulties with voice actors and their agencies.
Collaborations
A December 2018 collaboration event with Compile Heart introduced protagonists of Hyperdimension Neptunia to Azur Lane. Players may obtain NeptuniaIn April 2018, Yostar and Wargaming Japan announced a collaboration between the game and World of Warships. Azur Lane players may obtain characters based on ships from World of Warships through a new interface called "Development Dock", while World of Warships players may purchase Azur Lane characters as voiced captains, and skins for ships based on design elements of Azur Lane
A collaboration with Sunrise Inc. in May 2018 featured a crossover plotline with the anime Armored Trooper VOTOMS. The Marshydog mecha from the show was added to Azur Lane as a furniture item. A collaboration event with Aquaplus in November 2018 made characters from the visual novel Utawarerumono obtainable in Azur Lane.
An April 2019 collaboration with Kizuna AI introduced the virtual YouTuber as 4 different in-game characters.
Other media
Print media
Azur Lane was adapted into several manga and novels. An official yonkoma comic, titled Azur Lane: Very Slow Advance!, is being published in Ichijinsha's magazine Manga 4-koma Palette. It features the character based on HMS Javelin and three of the game's other protagonists. Chapters of Very Slow Advance! are regularly posted on the game's Japanese Twitter account as a means of promotion. Azur Lane Comic Anthology, a comic anthology series currently up to four volumes, is being published by Ichijinsha and sold on Amazon Japan. Azur Lane Queen's Orders, a manga centering around the characters based on HMS Queen Elizabeth and HMS Warspite, is being published by Ichijinsha in Comic Rex. Azur Lane Comic à la Carte, another comic anthology, was published in October 2018.Kodansha published a spin-off light novel featuring the character Laffey as protagonist, titled Starting My Life as a Commander with Laffey, in June 2018. Shueisha published another novelization, Episode of Belfast, featuring the character based on HMS Belfast, in June 2018. Overlap, Inc. published the third spin-off light novel featuring the character Ayanami as protagonist, titled Ayanami, Happily Married, in December 2018.
Console adaptation
Azur Lane Crosswave, a 3D shooter game for PlayStation 4 was announced in September 2018. Crosswave features Azur LaneAnime
An anime adaptation for television was announced in September 2018. The anime is directed by Tensho, director of Grisaia and Rewrite's anime adaptations, with writer Jin Haganeya, and Yasunori Nishiki composing the series'. Tensho's Bibury Animation Studios is animating the series. Yostar head, Li Hengda, revealed that the animation project began in late 2017, when the game experienced its breakout in popularity. The choice of Haganeya to be the writer was due to the Demonbane franchise being one of Hengda's personal favorites. The series premiered on October 3, 2019 on Tokyo MX, SUN, KBS, BS11, and AT-X. May'n performed the series' opening theme song "graphite/diamond", while Kano performed the series' ending theme song "Hikari no Michishirube". Episodes 11 and 12 were originally scheduled to broadcast on December 19 and December 26, 2019, but were delayed to March 13 and March 20, 2020 respectively due to production issues. Funimation has licensed the series for a simuldub. As of July 2020, the dubbed version of the last two episodes have yet to be released.Audio CDs
A CD featuring character songs sung by their respective voice actors was released in September 2018. A CD written by the of Starting My Life as a Commander with Laffey will be released on November 28, 2018.Reception
Azur Lane was very popular in its home country, contributing to most of Bilibili's 2018 Q1 revenue along with the Chinese release of Fate/Grand . In Japan, the game enjoyed an overwhelming surge in popularity after its release, despite initial accusations by fans of Kantai Collection that it was a clone. After only four months, there were more than five million Japanese players. The first doujin convention dedicated exclusively to the game was held in November 2017. From May 2017 to August 2018, the game has earned US$170 million globally on the iOS AppStore. Chinese players spent $28 million, while Japanese players spent $139 million, accounting for approximately 82% of the game's sales.The game scored within Japan's top five best games of 2017 in a Google Play user vote, as well as a first place in the app section of the Dengeki Online Awards 2017. In September 2018, the game was awarded third place in Game of the Year in the 15th China Animation & Comic Competition.
Azur Lanes popularity was attributed to its gameplay and game system design which were widely praised. RPG Site wrote the game "acts as an important lesson on how a Chinese-made title can gain popularity in Japan by offering originality in its gameplay". Famitsu liked how the game depended very little on luck, let players develop their own playstyle, and was easy to pick up and play due to few microtransaction elements. Japanese writer, and radio personality was impressed by the tight shooter controls. He felt the game systems were streamlined and avoided any nuisances, and believes the all-Japanese voice cast is likely a reason for its popularity.
Critics have also compared the game to Kantai Collection. Hong Kong media outlet HK01 found Kantai Collections complete lack of post-release improvements and overdependence on luck responsible for upsetting its own players, who switched contributing to Azur Lanes popularity. Mafia Kajita noted the two games had different focuses: Kantai Collection is centred on resource management while Azur Lane is a simulation game about dodging danmaku bullets while shooting the enemy. However, Shigetaka Kurita, director of Kadokawa Dwango corporation, criticized Azur Lane for lacking the sense of "tragedy and heroism" in Kantai Collection. Kurita described the game as "merely an idol action game with a fleet motif". He found the greatest appeal of Kantai Collection to be the "sorrow of the Imperial Japanese Navy" saying that one might cry while playing Kantai Collection but not Azur Lane.