Avraham Jacobovitz


Rabbi Avraham Jacobovitz is an Israeli-born Charedi rabbi, who founded and Jewish Awareness America, to educate Jewish college students about Jewish heritage and values.

Early life

Born in 1952 in Tel Aviv to Hagaon Rav Yehuda Jacobovitz זצ"ל and Mrs. Sheina Dvora תלח"ט, the young Avraham Jacobovitz studied in the Slabodka yeshiva of Bnei Brak, under the tutelage of Hagaon Rav Mordechai Shulman זצ"ל.
At the age of seventeen, his family moved to Brooklyn, where his father gave the semicha shiur in the Mirrer Yeshiva.
A few years later, R' Avraham married Bayla, a daughter of the famed mohel Hagaon Rav Moshe Bunim Pirutinsky זצ"ל.

Learning in Kollel

After spending a few years in the Mirrer kollel, the young couple moved to Detroit, where Rabbi Jacobovitz studied in the Kollel Institute of Greater Detroit.
It was in Detroit where the Rosh Kollel Rabbi Moshe Schwab זצ"ל encouraged Rabbi Jacobovitz to enter the kiruv world.

Career of Kiruv

Starting with shiurim in the Kollel's basement, in the summer of 1980, Rabbi J. founded Machon L'Torah, the Jewish Learning Network of Michigan.
Throughout the years, Machon flourished to be a world-class kiruv organization, where Rabbi Jacobovitz lectured to college students throughout Michigan, primarily at the University of Michigan in Ann Arbor, and Michigan State University in Lansing. As a result, hundreds have found their faith, and became baalei teshuva. He has also become an expert on the topic of intermarriage, and has authored a book titled .
Machon also had a weekly Shabbos minyan, which started in Rabbi Jacobovitz's private basement. Following Mussaf, Rabbi Jacobovitz teaches a few halachos from the Kitzur Shulchan Aruch.
In the summer of 1988, Machon purchased its own building in Oak Park, Michigan, and the minyan moved there. A Sunday morning 9:00 AM Shacharis was added in the new building.
In 2001, Rabbi Jacobovitz founded Jewish Awareness America, whose aim is to produce knowledgeable future Jewish leaders who will help out assimilated college students.
In 2004, Rabbi Jacobovitz launched the Yeshivalite program project, a uniquely designed Yeshiva for individuals who desire to gain learning skills and experience the Yeshiva life in a warm environment with caring, focused, and high caliber staff. It is specifically tailored for those with a limited time period in which to accomplish the above. After its initial extraordinary success in the summer of 2005, this project offers more options and a further improved curriculum.
In 2010, Rabbi Jacobovitz announced that his family will be making Aliyah in the summer, to continue his kiruv efforts in Eretz Yisrael. Rabbi Jacobovitz currently lives in Ramat Bet Shemesh and is active in giving classes there.
Rabbi Jacobovitz is known for his unique take on classic Jewish tunes, as well as for coining the phrase "Hoidu LaHashem Ki Toiv" as a substitute for the familiar "Baruch Hashem" reply to questions such as "How are you?".