Aviva India


Aviva India is an Indian life assurance company, and a joint venture between Aviva plc, a British assurance company, and Dabur Group, an Indian conglomerate. Aviva began operations in July 2002 as a joint venture with Dabur Group, one of India’s oldest business houses. As per the Indian insurance sector regulations, Aviva plc has a 49% stake and Dabur has a 51% stake in the JV partnership.

Operations

Aviva has been focusing on the Online Platform in recent years, and a number of products, including Aviva i-Life, Aviva Health Secure and Aviva i-Shield. This is in line with the company’s strategy to focus on newer formats and products that are easier for customers to understand and buy.

Products

Aviva India was amongst the first companies to introduce modern unit-linked and unitised with-profit policies. Its products include fixed term protection plans, endowment plans, Child policy and Single Premium plans.

Corporate social responsibility

Aviva India conducts the Aviva Great Wall of Education in various cities each year, which collects books for underprivileged children. Over the last three years, the Aviva Great Wall of Education has collected more than 2 million books, which have been given to more than 500,000 underprivileged children across the country. The Aviva Great Wall of Education collected over 1.1 million books in 2011 alone. The Aviva Great Wall of Education was also listed in the Limca Book of Records for being the ‘largest wall of books’ for its debut year. It has received multiple awards, including the Bronze award at the inaugural CRY Child Rights Champion Award, 'Highly Commended Award' at the TVE Corporate Sustainability Awards given at BAFTA, London, Gold at Spikes Asia 2010, a Bronze at Effies 2010 and a Silver at the Effies in 2011. It also won an Indy’s award in the ‘Community and Social Welfare’ category in 2011 and was awarded ‘Out of the box PR idea’ award at India PR & Corporate Communications Awards in 2012.