The Australian Marketing Institute is Australia's largest professional body for marketers. The AMI’s core purpose is to support progress in the careers of their members and advance the marketing profession. The AMI has over 30,000 marketers in its network and is certification body for the Certified Practising Marketer designation in Australia.
History
Founded in 1933 as the Institute of Sales and Business Management, in 1965 the name was changed to Institute of Sales and Marketing Executives, and in 1975 to its current name, Australian Marketing Institute.
Structure
AMI operates under the direction of a National Board of Directors and the help of volunteer councilors known as the State Committees.
National Board of Directors
Chair: Lynda Cavalera
Deputy Chair: Andrew Thornton
Company Secretary: Narendra Prasad
Director: Nick Kariotoglou
Director: Nicholas Ridis
Director: Mona Lolas
Membership
In addition to corporate membership, there are several personal membership categories:
Associate Member: Members of the AMI are entitled to use the post nominal AMAMI, and have voting rights in the institute's elections as well as eligibility for appointment to the National Board and state council.
Fellow: A Fellow is someone who has held membership with the AMI for at least 5 years. Fellows are entitled to use the post nominal FAMI CPM.
International Member
Student.
Graduate. Graduating student members or new applicants get discounted membership for the first two years upon completion of their studies.
Certified Practising Marketer (CPM)
The AMI offers a designation for professional marketers - or CPM - recognition of formal education and successful application of marketing knowledge and skills. To maintain their certification, CPMs are required to undertake a minimum of 100 hours of structured learning such as workshops, tertiary studies, forums and training.
Awards
The annual Awards for Marketing Excellence were founded in 1982. The Awards recognises notable achievements across 18 categories and presented 7 special awards :
