Aubrey Daniels


Aubrey C. Daniels is the founder and chairman of the board for Aubrey Daniels International or ADI, a Performance Management consulting company..

Background and career

While Daniels began his career as a clinical psychologist, he quickly became convinced that the work of B. F. Skinner and other behavioral scientists best enabled his patients to change their own behaviors. It is then that he made the connection that the science could be successfully applied outside of a clinical setting. With this conviction, Daniels began to consider the impact of applying behavioral science to the workplace. Daniels’ impact in the workplace led him to coin the phrase performance management and he founded the consulting firm, Aubrey Daniels International.
Daniels is an author and speaker. He was the first editor of the Journal of Organizational Behavior Management in 1977. Daniels is the founder of Aubrey Daniels International. and the President of the Aubrey Daniels Institute.

Performance Management

Performance Management was coined by Daniels in the late 1970s to describe a technology for managing both behavior and results, the two critical elements of what is known as performance.
The PM approach is used most often in the workplace but applies wherever people interact—schools, churches, community meetings, sports teams, health setting, governmental agencies, and political settings.