Astro Radio
Astro Radio Sdn Bhd is a Malaysian radio network company owned by Astro Malaysia Holdings Bhd that is owned by Astro Holdings Sdn Bhd.
Company background
Airtime Management & Programming Radio Network Sdn Bhd has revolutionised Malaysian airwaves since 1996, introducing format-specific programming; a new concept to commercial radio in Malaysia. It operates eight high-ranking terrestrial FM networks, namely ERA fm, MY FM, Hitz fm, MIX fm, LiteFM, SINAR fm, Melody FM & THR. AMP is South-East Asia’s furthest-reaching and most successful multi-lingual broadcaster, broadcasting in four languages and with 11.5 million Malaysians tuning in weekly.Now into its 15th year of operation, AMP has many milestones as part of its dynamic history. In little more than a decade, AMP has chalked up many achievements as Malaysia’s pioneer for format radio, the sole provider of 19 satellite radio services, the pioneering South-East Asian broadcaster to utilise LIU for local or regional advertisers and in utilising Dynamic RDS as a commercial tool. Internationally, AMP has also had a strong involvement in the growth of the radio industries in India, Indonesia and China.
AMP continues to be one of the most advanced radio broadcast facilities in Asia and is a constant award-winner in various categories of creativity and technology. AMP develops complementary platforms to extend the value of radio including on-air, on-ground, on-line and mobile technologies. For businesses, this highly effective combination allows multi-platform communication directly to a particular target audience.
On 1 January 2018, Astro Radio dropped the suffix “FM” as part of the rebranding for all its 11 radio stations, to focus on digital platform, inline with the current technology development.
Stations
SYOK
Astro Radio has launched a multilingual entertainment and lifestyle platform known as SYOK in July 2019. The SYOK platform can allow users to listen from 25 Astro Radio brands via live online streaming, enjoy podcasts of all live radio and exclusive content, watch original short-form videos, read current articles, news and traffic updates and participate in contests for a chance to take home prizes. It can be accessed via the website or download the app.User can download SYOK app through the Apple App Store and Google Play Store through this link : http://onelink.to/syok
Defunct radio stations
Both radio stations, were originally two of the five first radio stations, when it was launched in 1996. Over the one year, demand grew for radio content in Bahasa Malaysia and Chinese, as radio listeners who were exposed to AMP’s English brands wanted the same formats but in other major local languages. This compelled AMP to make changes to its line-up and swapping two of its English FM brands, namely Classic Rock and TalkRadio, for ERA FM and MY FM, respectively. Later, due to a high demand that Chinese listeners who need a channel that focuses on older listeners like Lite FM and Sinar FM, but mostly has been the current format. Melody FM was launched on 15 August 2012 to replace XFM on FM and Astro.| Station | Explanation |
| Classic Rock | The oldest and latest songs from rock music. However, it continues to be broadcast on Astro and via online only |
| TalkRadio | News and talk radio show; ceased broadcasting in 1998 |
| XFM | Songs from Malaysian artists only, focused on younger listeners. However, it continues to be broadcast as an online station before stopped working in 2017 |