Association football trading card


An association football trading card is a type of trading card relating to association football, usually printed on cardboard, silk, or plastic. These cards feature one or more players, clubs, stadiums, or trophies. Football cards are most often found in Europe, Asia and South America.
Some notable producing companies include Panini Group and Topps.

History

Early cards

The first football cards were produced in 1896 by the Marcus & Company Tobacco in Manchester, England. The set consisted of over 100 cards and was issued under the title of "Footballers & Club Colours". They featured illustrated images of players on the front of the card, and a tobacco advertisement on the back of the card. The tobacco companies soon realised that sports cards were a great way to obtain brand loyalty.
Production of football cards spread over the United Kingdom. Other football sets issued at that time were released by other tobacco manufacturers such as Kinner, Ogden's, J.F. Bell, F.J. Smith, W.D. & H.O. Wills, Percy E. Cadle and Singleton & Cole.
One of the first full-colour sets was released in 1906 by Ogden's. The set of cards depicted illustrations of footballers in their club shirts. The set featured clubs Everton, Aston Villa, Wolverhampton Wanders, Newcastle United, Blackburn Rovers, Middlesbrough, Tottenham Hotspur, Sheffield United and Arsenal. The following year, Cohen Weenen published a similar series entitled "Football Club Captains". This included captains of lower divisions teams of English football.
Taddy & Company introduced the oval-shaped images on its cards, with the collection "Prominent Footballers" of 1907 that consisted of 595 cards. Other cards manufacturers were Churchman's cigarettes, that in 1914 launched an illustrated series featuring action pictures with individual portraits as inserts, and Godfrey Phillips Ltd. and Lacey's.
Argentina is probably the oldest producer of football cards in South America, when local tobacco company "Cigarrillos Monterrey" released a series about Primera División teams. Cards showed full-colors illustrations of players in their club colours. Another popular series was released in 1925 by "Cigarrillos Dólar", with hand-colored photographs of players and teams. In 1926, another cigarettes brand, "Cigarrillos Plus Ultra", released a set of cards featuring photos of teams and players.

Consolidation

Taking advantage of the rise popularity of football cards in the 1920s, Godfrey Phillips released collections in 1920, 1922 and 1923. Lacey's also produce its own series of cards in 1925. Ogden's reintroduced the illustration in card with the "Captains of Association Football Clubs and Colours" series with paintings of players that captained in their respective clubs. Following the trend, John Player & Sons, produced three consecutive series of illustrated cards: the first in 1926 consisting in caricatures of notable players by R.P. Hill, another with caricatures by cartoonist George Douglas Machin in 1927, and the last in 1928.
In 1928, Gallaher published the "Football in Action" series, depicting illustrated scenes of matches in England. Another illustrated series by Player's came in 1934, "Hints on association football", it consisted of illustrations where some football movements were shown. Gallaher released the series "Footballers in Action" in 1928. In 1930, Player's brought photograph to cards again with the series "Cup Winners", that homaged FA Cup winners teams of the past, although other companies continued printing illustrated cards in their new collections, such as Lambert & Butler and Carreras, Godfrey Phillips, Ardath, W.D. & H. O. Wills, Ogden's. Photographs returned with Churchman in 1938 and 1939. The outbreak of the Second World War caused a severe shortage of paper, and tobacco companies were forced to bring an end to the production of cigarette cards.
In the 1940s Argentine manufacturers introduced smaller, circular-shaped cards, such as "Figuritas Bicicleta" in 1949 that featured photos of footballers and illustrations of clubs' badges. Other companies that produced circular cards were "Starosta", "Lali" and "Sport" and "Gran Crack" in the 1950s, followed by "Deportito", "Fulbito", "Golazo" and "Campeón" in the 1960s.
In 1967, "Figuritas Sport" collection introduced players' caricatures for the first time in Argentina. Those were drawn by artist Jorge de los Ríos. De los Ríos' depictions of players would become a classic in football cards during the 1960s, 1970s and 1980s. The breakthrough in Argentine card industry came in 1970 when the first metallic circular cards began to be marketed in the "Chapitas" album. They were promoted as "El golazo del año".

Modern era

company Panini started to produce football cards in 1961, when the company released a collection set about Serie A. Since then, Panini has been producing football cards until consolidating as the world's leading manufacturer.
In 1970 Panini began publishing L'almanacco Illustrato del Calcio Italiano, after purchasing the rights from publishing house Carcano. Panini also published its first FIFA World Cup sticker album for the 1970 World Cup in Mexico, in addition to using multilingual captions and selling stickers outside of Italy for the first time. Initiating a craze for collecting and trading stickers, Panini's stickers were an instant hit, with The Guardian stating in the UK "the tradition of swapping duplicate stickers was a playground fixture during the 1970s and 1980s". Another first for Panini, in the early 1970s, was introducing self-adhesive stickers, as opposed to using glue.
is depicted on this, c. 1980
In Spain, the first collection released by Panini was the 1974 World Cup album. The Spanish market introduced digital collections when Stampii, an internet company established in 2009, released one year later its first set of digital trading cards. Collectors were allowed to acquire sets or share their collections only through the web.
In the United States, Upper Deck, released a series for the 1994 World Cup featuring several sports personalities that promoted the competition. The same company launched several collections after a deal with Major League Soccer in the 2000s. Another US company, Pacific Trading Cards, produced MISL/indoor soccer cards in the 1980s and 1990s. Moreover, Pro Set was licensor of the English Premier League for its football cards of 1990–91. Wizards Of The Coast also had a brief stint producing Premier League players cards in 2001–02.
Asian manufacturers include Futera, a United Arab Emirates company established in 1989 that got licenses of some of the most notable English clubs.
In May 2006, Panini partnered with The Coca-Cola Company and Tokenzone to produce the first virtual sticker album for the 2006 World Cup. The album was viewable in at least 10 different languages, such as Portuguese, Dutch, English, French, German, Greek, Italian, Japanese, Korean and Spanish. For the 2014 World Cup, three million FIFA.com users took part in the Panini Digital Sticker Album contest. Panini developed an app for the 2018 World Cup where fans could collect and swap virtual stickers. Five million people gathered digital stickers for the 2018 World Cup.
During the 2018 World Cup, Panini produced an average of 8 and 10 million card packages per day. In 2018, Panini signed a deal with English Premier League to produce cards under license since the 2019–20 season.

Manufacturing companies

Past

Most of the past producers companies are defunct of have left the trading card business, they were:
Companies that currently produce football trading cards are:
CompanyEstabl.Licenses
Futera1989Premier League, National Soccer League, "World Cup Greats"
Panini1961FIFA World Cup, UEFA Champions League, Copa América, Premier League, La Liga, Serie A, Argentine Primera División
Topps1938Bundesliga, MLS, Premier League, UEFA Champions League

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