Aspial Corporation is a Singapore-based jewellery corporation and property developer. Aspial Corporation owns the Aspial, Lee Hwa, Goldheart and Citigems jewellery brands with a chain of boutiques in Singapore. It is the only listed jeweller on the Singapore Exchange. The company's Aspial brand consists of its top range products, followed by Lee Hwa Jewellery, Goldheart and Citigems which cater to the young. Aspial is also a property developer under the brands World Class Land and World Class Global.
Lee Hwa
Lee Hwa is a vendor of contemporary fashion jewellery, with a chain of 8 boutiques in Singapore. This range targets women who are "fashion savvy and lead a cosmopolitan lifestyle". Formerly dealing in yellowgold jewellery, it changed to white gold jewellery in the 1990 when the company felt there was a need to modernise the image of the company. Its brand supposedly embodies the "lifestyle fashion savvy of today's confident and contemporary woman". It is especially noted for its Purplegold range of products, originally developed by Manufacturing Engineeringlecturer Loh Peng Chum from Singapore Polytechnic, as well as its Destinee series. Some of its international awards include the Reader's Digest SuperBrand Gold Award - Winner 2005, as well as the New York Festival, Advertising and Marketing Effectiveness Award - Finalist Winner 2003.
Goldheart
Goldheart began in 1974, and was acquired by Aspial in 2005 Goldheart Jewelry offers a wide range of jewelry. Goldheart is also known for its exclusive Celestial diamond, the world's first 73-facet starburst diamond. The Celestial diamond is GIA-certified and design-patented. When viewed from top with a gem scope, the Celestial diamond reveals a spectacular starburst that no other diamond possesses. In Singapore, Goldheart Jewelry now has 19retail stores located at all major shopping malls island wide.
Citigems
Citigems is one of the latest chain of jewellery stores in Singapore. Citigems jewellery collection is targeted at younger adults and at cheaper prices. Behind the brand are the Aspial Corporation Limited and Belgium's AMC Diamonds, one of the world's largest diamond companies.
