Arts Marketing Association


The Arts Marketing Association is a membership organisation for those working in the arts, culture and heritage sector.

Overview

The AMA is a membership organisation with approximately 2,000 members working at various levels across the arts, culture and heritage sector, predominantly in marketing, audience development and leadership roles. The organisation was set up in 1993 and is based in Cambridge, United Kingdom and provides professional development and training opportunities for its members and those working in the sector.

Conference

The AMA holds an annual conference, held in a different UK city every year. Previous conference locations include Edinburgh in 2016, Birmingham in 2015 and Bristol in 2014.