Apollo Braun


Doron Braunshtein, better known by his pseudonym Apollo Braun, is an Israeli poet, musician, author, and former owner of two boutique shops in the Lower East Side of New York City, both named Apollo Braun. The provocative, politically charged slogans of his self-designed T-shirts brought his boutiques public attention on numerous occasions before the eventual closing of his second boutique in 2009. He released his debut album in 2001 and has since released many more. His song "Party in My Pants" appeared in the film Religulous. In 2015, Apollo appeared on the Israeli TV show HaKokhav HaBa, where he sang two original songs. Braunshtein's music consists primarily of spoken word, and often references or sexualizes celebrities, politicians, and religious figures. He began writing books in 1999 and has since published over a dozen books in English, as well as several in his native language Hebrew. The content of his writing includes philosophical essays, plays, poems, and frequently concerns sexuality. In recent years, Braun has turned his attention to travel photography, releasing a series of books documenting his travel and research about repercussions of the Holocaust in countries such as Bulgaria, Mexico, and China.

Boutiques

In 2003, Braun opened two self-named boutiques in the Lower East Side of New York City. One at St. Marks Place closed in 2004, while the second on Orchard Street remained open until 2009. The boutique garnered attention for its flamboyant provocativeness: NYMag described it as a "wonderland for the sexually uninhibited."
In 2008, Braun released a series of T-shirts with highly provocative slogans concerning presidential candidate Barack Obama, including "Obama = Hitler," "Obama is my Slave," "Jews Against Obama," and "Who Killed Obama?"
In July 2008, Metro New York ran a cover article about a 25-year old Manhattan graduate student who was allegedly assaulted by a group of four teenagers while wearing Braun's "Obama is My Slave" T-shirt. When Braun refused to allow the student to return the $69 shirt, she threatened to bring Braun to court, but never did. The media outlet Gawker later questioned the veracity of the story.
In 2009, Braun closed his last boutique. He denied having financial difficulties, instead telling Racked New York he was "fleeing endless death threats" and that he is "just terrified from big black penises and sure that Obama has a huge black penis."

Music

Braun's music, which he creates under his birth name Doron Braunshtein, is mostly spoken word poetry. However he also created instrumental and vocal tracks in his earlier music. His poems often focus on American celebrities, satirizing the obsessiveness of American Pop culture. Some poems consists of overtly false news stories about celebrities, such as "Jenna Jameson Dead." Other poems sexualize celebrities in surrealist ways, such as "Questions - And Answers - About Amal Alamuddin's Vagina."
Braunshtein's poetry also frequently toys with the subject of Judaism, his own religion, as well as Nazism and Adolf Hitler. In doing so Braunshtein creates strangely autobiographical poems. One such poem states "If I Wasn't a Jew, I Would be a Nazi. Or not!"
Another common theme in Braunshtein's music is the phrase "after all," which often acts in lieu of a rational justification for a surreal statement. An example of such a usage comes his poem "Michelle Obama's Last Words," which states "After all, Jesus was black too!"
Braunshtein's most famous poem is "Obama is My Nigger," which has amassed 15,000 plays on Spotify as of March 2017. In the poem, he states "In 2012, the meaning of the word 'freedom' is in the word 'nigger.'" In 2019, Braun's poetry was removed from Spotify due to its provocative content.

Discography