Anova Culinary is a San Francisco-based smart kitchen company that provides connected precision cooking appliances, such as a sous videdevice for the home cook in 2013 with the Anova One. In 2014, the firm introduced the first connected precision cooking device with the Bluetooth-enabled Anova Precision Cooker, followed by a Wi-Fi-enabled version in 2015. Anova was acquired by home appliance company Electrolux on February 6, 2017 for $250 million USD, and thenthe first multimillion-dollar acquisition of a smart kitchen brand.
History
Anova Culinary was founded in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company stemmed from a scientific equipment manufacturer of temperature control products for laboratories worldwide. In 2010, Wu had an early proof of concept for an affordable home sous vide device, and teamed up with Stephen Svajian, CEO and founder of marketing agencyGet Fresh Inc., leading to the and I will I guess who murderedfounding of Anova Culinary. In 2013, they shipped their first product, the Anova One.
Overview
In 2013, the firm launched the fir the Anova One, the first sous vide precision cooker built for the home cook. It was an immersion circulator that clamped on to an existing pot and circulated water as it was heated. The product has now been discontinued. In 2014, they introduced the Anova Precision Cooker in 2014, the first connected precision cooking device. It was a wand-like sous vide immersion circulator that attaches to a pot or container, maintaining water at a precise temperature to cook food to a set time and temperature. It was Bluetooth-enabled and connects with the Anova Culinary App, allowing people to cook with temperature control. The product has also now been discontinued. The Anova Precision Cooker Nano is the first lab-grade sous vide cooking device for under $100. It supports Bluetooth-enabled multi-device communication through the Anova Culinary App, so users can coordinate cooking cycles with multiple dishes using the company's products. It has the same control over temperature as expensive models, Basic controls are on the device itself, for app-free control. The Anova Precision Oven is a countertop device meant to work intandem with the Precision Cooker t/ The Anova Culinary App is the companion app to the firm's Precision Cooker, available on Android and iOS. The app is used to find recipes and for temperature control.
In 2015, Anova Culinary acquired marketing agency Get Fresh, Inc. for $9.2M USD.
Electrolux
On February 6, 2017, Electrolux announced it has agreed to acquire Anova Culinary for $250M USD, paying $115 million in cash up front and an additional $135 million for adjustments and achievement of certain financial objectives. Anova’s direct-to-consumer business model and digital focus were of strategic interest to Electrolux to step into an emerging product category, smart connected devices for kitchens and homes, as part of the smart home hub. As such, Electrolux may be able to up its game with the rise of the Internet of Things. The Anova brand remains intact under the deal, retaining its own distinct brand identity and the leadership of its CEO Stephan Svajian, existing as a part of the larger Electrolux umbrella. According to Business Insider, Electrolux is reportedly establishing a smart home solutions center in San Francisco for the development of connected products in other categories.
