Anker (company)


Anker is a Chinese electronics brand owned by Anker Innovations based in Shenzhen, Guangdong. The brand is known for producing computer and mobile peripherals. The name Anker comes from the German word for anchor.

History

Steven Yang started Anker in 2011 after working as a software engineer for Google in California. He moved to Shenzhen, China. In early 2012, Anker hired Dongping Zhao, Google's then-head of sales in China. In 2012, Anker switched its focus from replacement laptop batteries to smartphone battery chargers and wall chargers.
Zhao became president of Anker Innovations in 2018.
Anker maintains subsidiaries in the United States, Germany, the United Kingdom, Japan and China. Before 2017, Anker devices were almost exclusively sold on the Amazon Marketplace. Anker now sells their products on their website and at major retailers, including Best Buy, Target and Walmart, in addition to Amazon.

Products

Anker‘s primary market is mobile charging accessories, including power banks, charging cables, and USB charging hubs. Anker also produces smart home appliances and security gadgets under the name , portable video projectors under the name , Bluetooth earphones and speakers under the name , and car accessories under the name .

Controversies

In 2016, a batch of Anker USB-C charging cables suffered a manufacturing defect that could potentially cause damage to connected hardware, leading to a recall.