Amway Center


The Amway Center is a major sports arena and entertainment venue in Orlando, Florida, located in the Downtown area of the city. It is part of Downtown Orlando Master Plan 3: a plan that also involves improvements to Camping World Stadium and the completion of the Dr. Phillips Center for the Performing Arts. The arena is home to the Orlando Magic of the NBA, the Orlando Solar Bears of the ECHL, the Orlando Predators of the National Arena League, and hosted the 2012 NBA All-Star Game and the 2015 ECHL All-Star Game.
Amway Center hosted the rounds of 64 and 32 games of the NCAA Division I Men's Basketball Tournament in 2014 and 2017. On January 14, 2013, the Arena Football League's Board of Directors voted to award ArenaBowl XXVI to Orlando in the summer of 2013. It hosted on December 19, 2015.

The road to approval

Prior to Downtown Master Plan 3, the Orlando Magic's ownership, led by billionaire Amway founder Richard DeVos and son-in-law Bob Vander Weide, had been pressing the City of Orlando for a new arena for nearly ten years. Amway Arena was built in 1989, prior to the recent era of technologically advanced entertainment arenas. With the rush to build new venues in the NBA, it quickly became one of the oldest arenas in the league.
On September 29, 2006, after years of on-and-off negotiations, Orlando Mayor Buddy Dyer, Orange County Mayor Richard Crotty, and the Orlando Magic announced an agreement on a new arena in downtown Orlando, located at the southwest corner of Church Street and Hughey Avenue. The arena itself cost around $380 million, with an additional $100 million for land and infrastructure, for a total cost of $480 million. It is part of a $1.05-billion plan to redo the Orlando Centroplex with a new arena, a new $375-million performing arts center, and a $175-million expansion of the Citrus Bowl. When it was announced in the media on September 29, it was referred to as the "Triple Crown for Downtown".
As part of Amway's naming rights to the old Amway Arena, the company received right of first refusal for naming rights to the new venue, and exercised those rights, announcing a 10-year, $40-million naming deal to name the venue the Amway Center on August 3, 2009.

Financing

The details of the agreement were finalized on December 22, 2006. In the agreement, the City of Orlando will take ownership of the new arena, while the Magic will control the planning and construction of the facility so long as contracting procedures are done in the same public manner as governments advertise contracts. In addition, the City will be paid a part of naming rights and corporate suite sales, a share estimated to be worth $1.75 million the first year of the arena's opening. The Magic will receive all proceeds from ticket sales for Magic games, while the City will receive all proceeds from ticket sales to all other events. The Orlando Magic will contribute at least $50 million in cash up-front, pick up any cost overruns, and pay rent of $1 million per year for 30 years. The City of Orlando will pay for the land and infrastructure. The remaining money will come from bonds which will be paid off by part of the Orange County Tourist Development Tax, collected as a surcharge on hotel stays, which was raised to 6% in 2006. The Magic will guarantee $100 million of these bonds.
The Orlando City Council approved several operating agreements connected with the arena plans on May 22, 2007. The City Council approved the plan officially, 6-1, on July 23. The Venue plan received final approval by the Orange County Board of County Commissioners, 5-2, in late evening of July 26 after a long day of public hearings. Amendments were made by the County Commission which were approved on August 6 by the City Council, 6-1, sealing the deal once and for all. On December 1, 2007, the City and the Magic came to an agreement on nearly $8.5 million in compensation to three owners of the land where the arena is planned to be built. An eminent domain hearing confirmed the agreement and finalized the sale.

Design

was named the Architect of Record on August 3, 2007, with Smith Seckman Reid and Walter P Moore Engineers and Consultants as planning partners.
California-based art curator Sports and the Arts assembled the Amway Center Art Collection. The collection includes more than 340 works of art, including about 200 museum-quality photographs. Fourteen of the 21 artists housed in the collection represent Central Florida. The Amway Center Art Collection includes over 140 pieces of fine art paintings and mixed media originals, over 200 photographs, and graphic wall treatments highlighting both the Orlando Magic and the spirit of Orlando and Central Florida.
Responsive to a challenging 876,000 SF program, the design intention of the Amway Events Center was to mediate its disparate context of elevated highways, central business district and low-rise housing. The simple, planar form of precast, aluminum and glass presents a timeless civic quality. The solidity of the precast and aluminum skin is punctured in carefully considered locations with expansive areas of glass including a crystalline entry lobby facing historic Church Street, blurring the boundary of inside and outside.
The elevated I-4 freeway bordering the east side of the site posed a distinct challenge, threatening to disconnect the arena both physically and psychologically from the downtown core. In response, the corner of the arena is anchored by a diaphanous feature tower bathed in color changing LED lighting that reveals the color and pageantry of sporting and entertainment activities within while marking the facility within the flat topography of downtown Orlando. This tower is both architectural and occupied – housing the Orlando Magic Team Store, hospitality space, Gentleman Jack Terrace and rooftop Sky Bar. The latter two are exterior spaces that take full advantage of the warm Orlando climate, commanding views to the plaza below and the greater community beyond. Further city connection is achieved via a 40’ × 60’ LED video feature that addresses downtown from an elevated façade position above the highway.
The heart of the facility is anchored by a complex and varied seating bowl. Designed with long-term flexibility and changeability in mind, it responds to definitive design goals posed by the team.
Amway Center is one of the most technologically advanced venues in the world. Inside the building, a unique centerhung installation, manufactured by Daktronics of Brookings, South Dakota, is the tallest in any NBA venue. It maximizes creative programming options by using high resolution, 6mm-pixel technology on each of the 18 displays, including two digital ring displays and four tapered corners. Additional displays include approximately of digital ribbon boards, the largest of which is a 360-degree display surrounding the entire seating bowl. These displays have the ability to display exciting motion graphics and real time content, such as in-game statistics, out-of-town scores, and closed captioning information. Outside the building, a large display utilizes more than 5,000 Daktronics ProPixel LED sticks, each a meter long, which make up a by video display. This display will reach millions of motorists traveling by the Amway Center on Interstate 4.

Comparison to Amway Arena

Amway Center has an assortment of mid-level luxury seats and club seating, located below the upper bowl. This contrasts Amway Arena's design as its luxury boxes are above all seats and suspended from the ceiling. The arena's design was unveiled at Amway Arena on December 10, 2007, with an official press release the next day. The floor of Amway Center is designed with arena football in mind, as it features more retractable sections that will permit squared end zone corners, a feature previously not possible for Orlando Predators games.

CharacteristicAmway CenterAmway Arena
Capacity
Ice hockey
Arena football
NBA
NCAA basketball
End stage concert
Center stage concert
17,353
17,192
18,846
20,000
16,486
17,030
15,948
15,924
17,461
17,283
12,592
18,039
Square footage875,000367,000
Suites32 Founders Suites
28 Presidents Suites
68 Loge Boxes
2 Legends Suites
14 MVP Tables
4 Silver Suites
6 IOA Hardwood Suites
2 All-Star Decks
1 Southwest Flight Deck
1 Kia Deck
3 Club Hospitality Rooms		26 Skyboxes
Club seats1,4280
Concourses5 concourses, average 35' width1 concourse, average 20' width
Public restrooms18 men's, 19 women's4 men's, 4 women's
Retail stores30
Concession points of sale1:150 spectators1:215 spectators

Construction of Amway Center

Complete Construction Project

Grand opening

The official ribbon cutting ceremony and dedication took place on September 29, 2010 at 10:01 AM. The general public was invited to enter the building where Orlando Mayor Buddy Dyer gave his annual State of Downtown address. The first ticketed event was a Vicente Fernández concert on October 8. The Orlando Magic hosted their first preseason game at Amway Center on October 10 against the New Orleans Hornets when they won by a historic margin of 54 points, while the 2010–11 regular season home opener took place on October 28 against the Washington Wizards.

Concerts and notable events

who opened & Brian Johnson who performed You Shook Me All Night Long with Joel.
Florida musicians who've performed at the Amway Center include Shinedown in 2010, NKOTBSB in '11, Rick Ross in '11, Jimmy Buffett in '12, the late Tom Petty in '12, Pitbull in '12 at the NBA All-Star Game, Enrique Iglesias in '17, Florida Georgia Line in '17, and Ariana Grande in '15, '17, and '19.