Ampelmännchen
Ampelmännchen is the symbol shown on pedestrian signals in Germany. Prior to German reunification in 1990, the two German states had different forms for the Ampelmännchen, with a generic human figure in West Germany, and a generally "male" figure wearing a hat in the East.
The Ampelmännchen is a beloved symbol in Eastern Germany, "enjoy the privileged status of being one of the few features of communist East Germany to have survived the end of the Iron Curtain with his popularity unscathed." After the fall of the Berlin Wall, the Ampelmännchen acquired cult status and became a popular souvenir item in the tourism business.
Concept and design
The first traffic lights at pedestrian crossings were erected in the 1950s, and many countries developed different designs. At that time, traffic lights were the same for cars, bicycles and pedestrians. The East Berlin Ampelmännchen was created in 1961 by traffic psychologist Karl Peglau as part of a proposal for a new traffic lights layout. Peglau criticised the fact that the standard colours of the traffic lights did not provide for road users who were unable to differentiate between colours ; and that the lights themselves were too small and too weak when competing against luminous advertising and sunlight. Peglau proposed retaining the three colours while introducing intuitive shapes for each coloured light. This idea received strong support from many sides, but Peglau's plans were doomed by the high costs involved in replacing existing traffic light infrastructure.Unlike motor traffic, pedestrian traffic has no constraints for age or health, and therefore must allow for children, elderly people and the handicapped. Peglau therefore resorted to the realistic-concrete scheme of a little man that is comprehensible for everyone and appeals to archetypical shapes. The thick outstretched arms of the frontal-standing red man is associated with the function of a blocking barricade to signal "stop", while the side-facing green man with his wide-paced legs is associated with a dynamic arrow, signalling the permission to "go ahead". The yellow light was abandoned because of generally unhurried pedestrian traffic.
Peglau's secretary Anneliese Wegner drew the Ampelmännchen per his suggestions. The initial concept envisioned the Ampelmännchen to have fingers, but this idea was dropped for technical reasons of illumination. However, the man's "perky", "cheerful" and potentially "petit bourgeois" hat – inspired by a summer photo of Erich Honecker in a straw hat – was retained, to Peglau's surprise. The prototypes of the Ampelmännchen traffic lights were built at the VEB-Leuchtenbau Berlin.
The Ampelmännchen was officially introduced on 13 October 1961 in Berlin, at which time the media attention and public interest focused on the new traffic lights, not the symbols. The first Ampelmännchen were produced as cheap decal pictures. Beginning in 1973, the Ampelmännchen traffic lights were produced at VEB Signaltechnik Wildenfels and privately owned artisan shops.
Decades later, Daniel Meuren of the weekly German newsmagazine, Der Spiegel, described the Ampelmännchen as uniting "beauty with efficiency, charm with utility, sociability with fulfilment of duties". The Ampelmännchen reminded others of a childlike figure with big head and short legs, or a religious leader.
The Ampelmännchen proved so popular that parents and teachers initiated the symbol to become part of road safety education for children in the early 1980s. The East German Ministry of the Interior had the idea to bring the two traffic light figures to life and turn them into advisors. Die Ampelmännchen were introduced with much media publicity. They appeared in strip cartoons, also in situations without traffic lights. The red Ampelmännchen appeared in potentially dangerous environments, and the green Ampelmännchen was an advisor. Together with the Junge Welt publishing company, games with the Ampelmännchen were developed. Ampelmännchen stories were developed for radio broadcasts. Partly animated Ampelmännchen stories with the name Stiefelchen und Kompaßkalle were broadcast once a month as part of the East German children's bedtime television programme Sandmännchen, which had one of the largest viewing audiences in East Germany. The animated Ampelmännchen stories raised international interest, and the Czech festival for road safety education films awarded Stiefelchen und Kompaßkalle the Special Award by the Jury and the Main Prize for Overall Accomplishments in 1984.
History after Reunification
Following the German unification in 1990, there were attempts to standardise all traffic signs to the West German forms. East German street signs and traffic signs were dismantled and replaced because of differing fonts in the former two German countries. The East German education programmes featuring the Ampelmännchen vanished. This led to calls to save the East German Ampelmännchen as a part of the East German culture. The first solidarity campaigns for the Ampelmännchen took place in Berlin in early 1995.Markus Heckhausen, a graphic designer from the West German city of Tübingen and founder of Ampelmann GmbH in Berlin, had first noticed the Ampelmännchen during his visits to East Berlin in the 1980s. When he was looking for new design possibilities in 1995, he had the idea to collect dismantled Ampelmännchen and build lamps. But he had difficulty finding old Ampelmännchen and eventually contacted the former VEB Signaltechnik regarding their excess stock. The company was still producing Ampelmännchen, and liked Heckhausen's marketing ideas. The public embraced Heckhausen's first six lamp models. Local newspapers published full-page articles, followed by articles in national newspapers and designer magazines. The successful German daily Soap opera Gute Zeiten, schlechte Zeiten used the Ampelmännchen lamp in their coffeehouse set. Designer Karl Peglau explained the public reaction in 1997:
"It is presumably their special, almost indescribable aura of human snugness and warmth, when humans are comfortably touched by this traffic symbol figure and find a piece of honest historical identification, giving the Ampelmännchen the right to represent a positive aspect of a failed social order."
The Ampelmännchen became a virtual mascot for the East German nostalgia movement, known as Ostalgie. The protests were successful, and the Ampelmännchen returned to pedestrian crossings. They can now also be seen in some western districts of Berlin. Some western German cities such as Saarbrücken and Heidelberg have since adopted the design for some intersections. Peter Becker, marshal of Saarbrücken, explained that lights of the East German Ampelmännchen have greater signal strength than West German traffic lights, and "in our experience people react better to the East German Ampelmännchen than the West German ones." In Heidelberg, however, a government department asked the city to stop the installation of more East German Ampelmännchen, citing standards in road traffic regulations.
Heckhausen continued to incorporate the Ampelmännchen design into products and had an assortment of over forty Ampelmännchen souvenir products in 2004, reportedly earning €2 million yearly. In the meantime, Joachim Rossberg claimed to make €50,000 per year from merchandise. Heckhausen appealed to a Leipzig court in 2005 over the marketing rights, suing Rossberg for failing at making full use of his marketing rights; German legislature rules state that if no use of marketing rights is made for five years, the rights can be cancelled. The court ruled in 2006 that Rossberg's right to use the Ampelmännchen as a marketing brand had largely lapsed and had passed back into the public domain. Rossberg only retained the right to use the symbol to market liqueur, and may no longer use the logo on beer and T-shirts. The court case was later seen by some as part of the cultural and political struggle between residents of the two parts of the reunified country, in which the underdog East generally lost.
Berlin started to modernize its traffic lights from using regular light bulbs to LED technology in early 2006, which promised better visibility and lower maintenance costs.