The genre has proven lucrative for publishers, many of which are Christian publishers, such as Bethany House, Thomas Nelson, and Zondervan. The first commercially successful Amish romance novel, according to writer Valerie Weaver-Zercher, was Beverly Lewis' The Shunning, published in 1997 by Bethany House. In addition, over 150 Amish fiction e-books were self-published between 2010 and 2013. The three most successful authors of Amish romance—Beverly Lewis, Cindy Woodsmall, and Wanda Brunstetter—have sold over 24 million books. While primarily written for and marketed to adult readers, some young adult Amish romance titles have been published as well. According to a September 2013Library Journal survey, Amish fiction is the most commonly carried subgenre of Christian fiction in public libraries, although the survey did not distinguish between Amish romance and other Amish-themed literature.
Themes
Most works of Amish romance have protagonists with socially conservative values, especially chastity, who engage in romance in ways which are socially and religiously acceptable in their communities. Similar works may also feature other religious minorities, such as Mennonites, Shakers, or Puritans. Unlike many mainstream romance novels, Amish romance novels do not rely on the portrayal of sex and most other forms of physical intimacy. "Despite the suggestion by some that the appeal of Amish fiction must lie in the arousal of coverings coming off, or suspenders being suspended — hence the coy industry term 'bonnet rippers' — most Amish novels are as different from Fifty Shades of Grey as a cape dress is from a spiked collar."
Reception
Reactions to works of Amish romance among the Amish themselves range from baffled to repulsed. Some argue that the non-Amish authors fail to understand Amish theology and how it differs in key areas from mainstream Christianity. They thus present characters who may appear Amish but who maintain an evangelicalChristian worldview. For example, a character might proclaim an assurance of salvation, rather than a "living hope" of such as the Amish do. Amish specific beliefs such as non-violence, non participation in government, and an unwillingness to proselytize may be glossed over or not mentioned. Evangelical themes, such as sexual purity, are substituted.
