Amanda Christensen


Amanda Charlotta Christensen, née Svensson was a Swedish fashion designer and business person. She founded the firm Amanda Christensen AB, which has a Royal warrant of appointment since 1949, and created the Cravatlabel Röda Sigillet.

Life

Amanda Christensen was the daughter of a farmer in Vårdinge by Gnesta. In 1883, she moved to Stockholm to become a teacher, but was instead employed as a cravat seamstress in the tailor firm Edén.
In 1885, she started her own tailoring firm for men's accessories, initially with only two workers in her employment. Initially, she manufactured only white and then black bow ties, but she gradually expanded with more clients and employees and sellers outside of the capital. After a study trip abroad in 1890, made a major expansion with ten employees and the manufacture of cravats in a number of new colors and models. She manufactured cravats in silk in a period when silk cravats had previously only been imported to Sweden, imported from France and Italy and made regular study trips abroad, eventually with her son Rudolf. In the early 1900s, she launched her own brand, Röda Sigillet.
Amanda Christensen retired in her son's favor in 1909 and spent her retirement devoting her time to literature and gardening; she moved to her villa in Nice in 1926.