Always Fresh


Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire is the autobiography of Ron Joyce, and covers his time with Tim Hortons from its inception as a single coffee shop until his retirement from the company, which had grown into a large fast-food franchise.

Publication

Always Fresh was written by Ron Joyce and Robert Thompson. As well as business details about the expansion of the Tim Hortons coffee shop chain throughout Canada, the authors included related anecdotes and some of Joyce's personal stories from his time with the company. It was published in 2006 by Harper Collins.

Reception

The book was reviewed for Macleans magazine, and Canadian Business as well. The Star also reviewed it. The book has been criticized as providing an overly rosy picture of events and conditions in the company.