The Allgemeine Zeitung is a Namibian newspaper. It is written by 10 editors; most of the staff members are either born or naturalized Namibians. The newspaper leans liberal-conservative. With a steadily growing circulation from about 5,300 copies to about 6,200 copies the "AZ" is read mostly by German-speaking Namibians. A few hundred papers are sent to South Africa and some to Namibian expatriates and to Germany. Once a month, an extra for tourists is added. The circulation then increases to about 12,000 copies. In 1991 Democratic Media Holdings bought the Newspaper. The managing editor since 2004 is Stefan Fischer. He modernized the design, which increased demand and led to initial profit for the Allgemeine Zeitung. DMH also prints and releases Die Republikein, which is written in Afrikaans, and the Namibian Sun. All editorial content in the newspaper is written in German, a common minority language in Namibia which had attempts to revitalize as the official language.
History
The Allgemeine Zeitung was founded on 22 July 1916 under the name Der Kriegsbote and reported on the events of the First World War. After Germany was defeated and lost German South West Africa to South Africa, the name was changed to Allgemeine Zeitung on 1 July 1919. In 1937, the newspaper was bought by the publisher John Meinert Ltd. The newspaper was released daily, except for Sundays, with a circulation of 1,800 copies. Most of the readers were Germans from Windhoek and surroundings. At that time the tagline was changed to indicate the intent to "support German national interests". For a short while starting in 1939, the newspaper was released under the name Deutscher Beobachter. At the same time, smaller newspapers were released, such as Der Farmer, Das Volksblatt owned by the Workers Association of South Africa, the Karakulzüchter, founded in 1933, and the Heimat, a German paper for Africa's evangelical community. In 1958, Kurt Dahlmann, Germany's highest-decorated Jabo pilot of World War II, was hired as editor-in-chief. Writing under the pen nameStachus, symbolised as a potted cactus with an oblique dip pen, Dahlmann was adamant about the fleeting nature of apartheid. He wrote many editorials on this topic, suggesting ways that Namibia and South Africa should address the issue of inevitable black rule in both countries. In 1978, when the AZ and the Windhoek Advertiser were the only independent newspapers in South West Africa, Diether Lauenstein purchased both papers. Dahlmann alleged that the money came from the regime in Pretoria; Klaus Dierks states that the German right-wing Hanns Seidel Foundation was the source of the financial backing. Dahlmann was fired and Lauenstein took over the editorship himself with the aim of bringing the paper "on a more conservative, pro-South African, pro-Apartheid and anti-Independence course". In 1981 Hans Feddersen became editor-in-chief.
Literature
Karl Bömer: Handbuch der Weltpresse: Eine Darstellung des Zeitungswesens aller Länder. Leipzig, Frankfurt am Main: Armanen-Verlag, 1937.
Regina Reinsperger: ]. Allgemeine Zeitung via yumpu.com, last accessed on 2 October 2017
