Alias was founded in the late 1980s by two Canadian musicians, songwriter/lead vocalist Freddy Curci and songwriter/lead guitarist Steve DeMarchi. Before Alias, Curci and DeMarchi were members of the Canadian rock band Sheriff, from 1979 to 1985. Sheriff's popularity in the club circuit garnered the attention of Capitol Records, which led to their self-titled albumSheriff. Sheriff's singles received a large amount of airplay and reached the No. 1 spot in Canada, due to the success of "When I'm with You". Although promotion and distribution problems stalled the record's initial American momentum, the song reached a respectable No. 61 on the Billboard charts. Reports of fans not being able to buy the record in their local shops plagued Sheriff's American tour. Rigorous touring, frustrations and disappointments caused tensions that split the band in two. In 1985, Sheriff disbanded. After Sheriff, Curci and DeMarchi teamed up to pursue their music. With the financial backing of friends and family, and with the help of DeMarchi's brother Denny, they built a recording studio in the DeMarchi family home basement. They worked as couriers during the day, while continuing to write and record at night. Most of these songs would later end up on Alias' self-titled debut album. In 1988, 3 years after Sheriff split, their song "When I'm with You" re-entered and climbed the US Billboard chart for a second time. A DJ named Jay Taylor in Las Vegas had played this song on his radio station, resulting in massive audience response and requests for the song. In January 1989, Capitol Records made an unprecedented move and re-released the Sheriff album in the US. "When I'm with You" hit No. 1 on the Billboard chart in February 1989. Curci and DeMarchi tried to get Sheriff back together, but the other members of Sheriff, rhythm guitarist/keyboardist Arnold Lanni and bassist Wolf Hassel were not interested. Curci and DeMarchi moved on and joined forces with ex-members of Heart: Roger Fisher, Steve Fossen and Mike Derosier, to form Alias. In 1990, Alias released its first album, a self-titled debut recorded under the Capitol label. The album went gold in the U.S. and platinum in Canada, while several tracks enjoyed radio airplay in both countries. The power ballad "More Than Words Can Say" proved to be the band's biggest hit, climbing to number one on the BillboardHot AC chart and number two on the Billboard Hot 100. A tour followed throughout 1990, but while touring, the trio of former Heart musicians decided to leave the band due to musical differences. In an interview with Strutter magazine, Curci indicated that Alias was never formally disbanded: The band also performed twice on The Tonight Show, once with Johnny Carson and once with Jay Leno. BMI presented Freddy Curci and Steve DeMarchi with the "Million-air award" for "More Than Words Can Say". According to BMI's website, only 1,500 songs including "When I'm With You" by Sheriff have achieved Million-air status among the 4.5 million songs by 300,000 BMI represented artists. One million performances is the equivalent of approximately 50,000 broadcast hours, or more than 5.7 years of continuous airplay. In early 2005, an acoustic version of the band's hit ballad "More Than Words Can Say" was released on a VH1 compilation disc, Classic Metal Mania: Stripped. Also in early 2005, "More Than Words Can Say" was featured in a Subway commercial aired during the Super Bowl.
Recent work
In January 2009, Alias announced the release of their long-awaited second album. This album, appropriately titled Never Say Never, was recorded in 1992 and was planned to follow their highly praised debut album, but due to the rapidly evolving music scene of that time where grunge was on the rise and metal was fading, it was never released. A few of the songs from this album were re-recorded and appeared on lead vocalist Freddy Curci's solo album Dreamer's Road, however many tracks remained unreleased until 2009. On 6 August 2014, Alias announced on their social media page that they were to play at Sturgis Canada in Merritt BC on 21 August 2014, the first full live show for the band in many years. The reunion band members include original founding members, lead vocalist Freddy Curci and lead guitarist Steve DeMarchi, keyboardist Denny DeMarchi, guitarist Roscoe Stewart, Sheriff bassist Wolf Hassel, and drummer Chris Sutherland.
Band members
;Current members
Freddy Curci – lead vocals, keyboards, piano, guitars
