Lovell became successful when she presented Playhouse Disney with Dave Benson Phillips on the Disney Channel and the new Playhouse Disney Channel, between September 1999 and August 2006; she was also a cast member of Fun Song Factory, broadcast for pre-school children on GMTV, again with Benson Phillips. Lovell undertook a series of voice-over assignments and got her terrestrial break playing the voice of the Whybird in the Playdays live tour around Britain. Lovell helped launch digital satellite auction channel bid-up.tv, before being poached by rival channel Auction World.tv. Lovell presented the "iPlay" and "Game Central" strands on Challenge TV in 2002. She appeared in one episode of BBC OnesitcomMy Dad's the Prime Minister, as 'Saskia', a disc jockey. Lovell's next move was presenting the live lunchtime quiz show BrainTeaser on Five. Initially, she shared the presentation, but from 2006 until the last show on 7 March 2007, she was the sole presenter except for occasional breaks. BrainTeaser was produced in Bristol, and when Channel 4 started production of its daily showDeal or No Deal in the same studios, Lovell was asked to revive her role as a voice-over artist for the show, which she continued to do until the viewers' competition was dropped in October 2007. Lovell joined the BBC Points Westlocal news presentation team in July 2005, and is the lead female presenter, when presenting Points West. Lovell appeared in one episode of ITV's The Bill, broadcast on 14 November 2007, playing a television news reporter, Lisa Spence. In May 2008, she had a role in an episode of BBC1 sitcom Love Soup, playing an entertainment reporter at a red carpet event. On 6 August 2011, Lovell starred in an episode of Bristol-made BBC programme Casualty as an on-scene television news reporter.
Personal life
It was announced on Points West on 4 April 2007 that Lovell had become engaged to Gavin Shorter, technical supervisor at Endemol West Bristol where they both work. The couple married on 14 June 2008. Lovell is a supporter of deafblind charity Sense. She has visited the Woodside Sense Centre in Bristol and attended the fundraising ball at Tortworth Court in aid of Woodside.
Stalking
In January 2019, 69-year-old Gordon Hawthorn, a viewer of Points West, was jailed for his six-year stalking campaign against Lovell, following a police appeal. Lovell had suffered panic attacks as a result of receiving 'crude and very graphic' greetings cards at her workplace, sent by Hawthorn, beginning in 2013.