Africa Travel Association is a non-profit international travel industry trade association established in 1975. ATA defines its mission as to "promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships." ATA serves both the public and private sectors of the international travel and tourism industry. ATA membership comprises African governments, their tourism ministers, tourism bureaus and boards, airlines, cruise lines, hotels, resorts, front-line travel sellers and providers, tour operators and travel agents, media and affiliate members. ATA partners with the African Union Commission to promote the sustainable development of tourism to and across Africa. ATA's annual events in Africa and the United States bring together industry leaders to shape Africa's tourism agenda.
Help members increase business through exposure, networking and referrals
Organize events where tourism stakeholders meet to discuss issues of common interest and concern
Conduct research with partner organizations on tourism matters in Africa
Events
The Presidential Forum
ATA's Annual Presidential Forums on Tourism, which are hosted by New York University's Africa House, take place in New York every September in parallel with the United Nations General Assembly meetings. This one-day event offers Africa's leaders an important opportunity to speak about how travel and tourism contributes to a country's economy and development. Ten African leaders from the African Union Commission, Benin, Burundi, Ghana, the Gambia, Liberia, Malawi, Morocco, Tanzania and the World Bank addressed the 2010 forum.
The US-Africa Tourism Seminar
ATA's leading industry event in the USA takes place in conjunction with a leading travel trade show, attracting tourism industry professionals and diplomatic representatives eager to learn about possible policy choices related to tourism in Africa. Participants also explore key growth trends that have helped African tourism grow steadily in recent years and help connect to other companies to develop strategic business partnerships.
Promotional road shows
ATA increases the visibility of Africa as a destination in the North American marketplace by showcasing the destination and its private sector partners' products in largely untapped metropolitan marketplaces like Phoenix and Montreal as well as in major cities like New York, Los Angeles and Atlanta. ATA also participates in global industry travel trade shows in Europe, Asia and Africa.
ATA's signature event in Africa provides a networking, learning and agenda-shaping platform for 300-500 travel professionals from around the world. The event addresses timely industry topics and offers professional development opportunities. Delegates also participate in roundtables for tourism ministers, an African Bazaar for buyers and sellers, networking events, host country day, gala dinners and pre- and post-country tours. Rwanda will host ATA’s 41st Annual World Congress in Spring 2017.
The mission of the Africa Travel Association’s Young Professionals Program is to engage tourism and hospitality students and young industry professionals in Africa’s tourism industry and to cultivate future ATA membership. To achieve this mission, YPP offers two programs that serve young people at different points in their education and professional development: The ATA Student Union; and, the ATA Young Professionals Network. Through these two programs, YPP aims to help future industry leaders gain access to tourism professionals focusing on Africa in order to help them build the relationships and networks now that will serve the industry and ATA later. By encouraging the exchange of knowledge, ideas and interests and by providing opportunities for training and travel to Destination Africa, YPP also connects a new generation to ATA and its members who are accomplished tourism professionals.
Africa diaspora
is a critical resource for tourism promotion and investment. To encourage the participation in the industry, ATA has launched the ATA African Diaspora Initiative with the goal of engaging African diaspora leaders, entrepreneurs and media in tourism promotion to Africa.
In May 2010, the African Union Commission and the Africa Travel Association signed a Memorandum of Understanding supporting the "promotion of the sustainable development of tourism in Africa". The MoU was signed with the understanding that major regions of the world have established effective regional tourism bodies, like the Pacific Asia Travel Association and the Caribbean Tourism Organization and that "Africa has yet to formally adopt as a continent an organization as such to service its tourism marketing, research and advocacy".
