ARY Digital


ARY Digital is a Pakistani pay television network available in Pakistan, the Middle East, North America and Europe. The ARY Group of companies is a Dubai-based holding company founded by a Pakistani businessman, Abdul Razzak Yaqoob. The network is focused towards the Pakistani diaspora. The channel has an expanding network of channels, each with an independent focus. ARY Digital is known for various iconic shows, such as Meray Paas Tum Ho, Qurban, and Aisi Hai Tanhai.

Shane Ramazan

History

ARY Digital, formerly known as the Pakistani Channel, was launched in the United Kingdom in December 2000 to cater to the Pakistani community living in the region. It uses Samacom, an uplink provider based in the UAE, as the uplink teleport station.
The channel started off with a format similar to PTV Prime and other South Asian channels where it provided slots for soap operas in general while presenting an hourly slot for news headlines. Although, flaming political talk shows and dramas were the main priority when it came to programming, the network soon was hailed for its news coverage.
The network acquired a license to start broadcasting in Pakistan.
In 2002, the ARY Star Gold Quiz Show became the first live show to offer a prize of one kilogram of gold. For the period of its broadcast, participants won over 260 kilograms of gold. In 2005, the network obtained the rights to show Live 8 on its sister music channel, The Musik. The channel also held rights to the Who Wants to be a Millionaire franchise for Pakistan.
On 18 October 2007 most of the ARY news team, covering former Prime Minister Benazir Bhutto's arrival from exile, were killed by one of two explosions. Pictures of the victims were shown live on the news hour and prayers were observed. Bhutto was later escorted safely to an official government house.

Specialized programming

By 2004, ARY Digital had started up three sister ventures apart from the flagship channel ARY Digital, channels targeting generalized programming. They include ARY News, a news channel; ARY Musik, a youth-oriented music channel, and ARY Qtv, an Islamic network.. According to Janita Tahir since long ARY digital' shows have been doing racial profiling and stereotyping various minority ethnicities including Pashtun, Beharis, Bengalis and depiction of women in bad light.

Availability

Continental programming

In 2004, ARY Digital divided its broadcasts in such a way, that each continent had different programming at different times, to better facilitate the audience.
The Channels were split as follows:
The Asian feed of the channel is free-to-air, as channels in the South Asia are usually broadcast without encryption. Unlike other feeds, ARY Digital Asia features a wider variety of programmes and shows. Many of which may include foreign programmes including Hollywood and Bollywood movies, Indian & American TV shows, for example Criminal Minds, 24, NCIS & Fear Factor - Khatron Ke Khiladi.

ARY Digital UAE

It is a free-to-air channel broadcasting at the Pakistani diaspora in the United Arab Emirates. Its programming is limited to Pakistani-produced shows only.

Current programs

Criticism

In 2003, ARY Digital received criticism upon its airing of a prisoner's derogatory comments against the Anti-Terrorism Court and a video showing balded young girls behind bars begging for mercy. The contempt of court proceedings against the officials of the network were withdrawn after the judge accepted unconditional apologies.