7flix


7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.
The channel features a schedule of movie favourites and first run US shows. 7flix offers a feel-good mix, spearheaded by movie favourites every night at 8.30pm.

History

On 18 December 2015, a test pattern began broadcasting on channel 76 reading "New Channel Coming Soon". Seven acknowledged the broadcast and director of programming Angus Ross formally announced on 1 February 2016 that Seven was launching a new channel and more details would be released soon. During the ad-break of miniseries Molly on 7 February 2016, Seven announced that channel 76 would be named 7flix and would be launched on 28 February 2016. The "New Channel" test pattern was then replaced with a continuous promo loop for 7flix.
7flix began broadcasting at 6am on 28 February 2016 in MPEG-4, as seen in a YouTube video showing the promo loop ending and a re-run of Once Upon A Time starting afterwards. The channel airs movies in its prime time slots with television series and other entertainment at other times. 7flix was added to Seven's live streaming service PLUS7 Live upon its launch.
On 13 April 2016, it was announced the channel would amend its schedule, shifting its focus from movies to more American dramas. This change began in the weeks prior when Grey's Anatomy premiered at 8:30pm, which was initially designated as a "movie-exclusive" timeslot. The change also sees the addition of repeats of Criminal Minds to Thursday nights.
On 3 June 2016, 7flix became available on more TVs as the channel switched to MPEG-2.
On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to its regional stations in northern and southern New South Wales, regional Victoria and Mildura. The channel was launched at 6:00 am of 3 September on digital channel 66, in an MPEG-4 format.
In December 2019 it was announced that 7flix will rebrand in 2020 to target a young female audience. It will also air content from the defunct 7food network channel.
In July 2020, the Seven Network unveiled its new rebrand of 7flix, with a new look purple 7 ribbon logo and text and on air graphics to coincide with the revamp of its multichannel stations.

Programming

The launch titles for 7flix included new episodes of US series Once Upon A Time, The Muppets, The Mindy Project, Cougar Town and The Amazing Race, which had previously debuted on the Seven Network. Premiere series such as Black-ish, Grandfathered, Galavant and Agent Carter debuted at a later date. Throughout 2016, new episodes of Agents of S.H.I.E.L.D., Grey's Anatomy, How to Get Away with Murder, Quantico and Scandal aired exclusively on the channel. Also featured on the channel were marathons of The Big Bang Theory, but this series was now returns on Nine.
7flix initially aired a variety of children's series from Disney including Austin & Ally, Dog with a Blog, I Didn't Do It, Jessie, Kirby Buckets, Lab Rats and Mighty Med. The daytime schedule for the channel consists of classic sitcoms such as Benson, Bewitched, Good Times, I Dream of Jeannie and Who's The Boss? 7flix also airs encores of local programmes from the Seven Network, including House Rules and First Dates.
In 2017, US drama The Astronaut Wives Club debuted, along with the premieres of comedy series Marry Me, Bad Teacher, Dr. Ken and The Real O'Neals. Australian comedy short form series Bent 101 also made its debut on the channel.
How I Met Your Mother was added to 7flix in 2018, returning to the Seven Network as part of a deal with FOX.

Current programming

Adult animation

Children's

7flix is controlled from Broadcast Centre Melbourne and then transmitted via MediaHub in Sydney.
7flix is available in MPEG-2 standard definition digital in metropolitan areas and regional Queensland through Seven Network's owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. It is also available through regional affiliate Prime7 in MPEG-4 format via its stations NEN northern New South Wales/Gold Coast, CBN southern New South Wales/ACT, AMV Victoria and PTV Mildura/Sunraysia.
7flix became available to Foxtel cable subscribers with iQ3, iQ2 and iQ1.5 set top boxes on Channel 187 from 24 March 2016.

Logo and identity history

Since launch in February 2016, the logo uses the generic Seven Network logo, with the red colour being replaced with pink, and the word "flix", written in italic lowercase letters, added next to it but using its gradients
On 24 July 2020, Seven Network unveiled its new 7flix logo, dropping the gradient pink logo for a solid purple logo as part of a major overhaul of its multichannel stations.

Slogans