38 Degrees


38 Degrees is a British not-for-profit political-activism organisation. It describes itself as "progressive" and claims to "campaign for fairness, defend rights, promote peace, preserve the planet and deepen democracy in the UK". In October 2013, it was reported to claim 1.9 million UK members.
38 Degrees takes its name from "the angle at which snowflakes come together to form an avalanche".

Background

The organisation launched on 26 May 2009. The 38 Degrees website states: "38 Degrees was founded by a group of activists and funders concerned about the state of our democracy and determined to try something different. Founders include Gordon Roddick, Henry Tinsley, Pete Myers and Paul Hilder. The project was developed by Ben Brandzel, Nina Kowalska, David Babbs and Warren Puckett. 38 Degrees was founded in memory of Anita Roddick, a lifetime champion of the power of ordinary people to make a difference." Gordon Roddick was previously co-founder of The Body Shop and Henry Tinsley was ex-chairman of Green & Black's chocolate. The organisation launched during the United Kingdom parliamentary expenses scandal, and this formed the backdrop to early campaigns demanding voters were given more powers to sack MPs.
The Executive Director from launch until April 2019 was David Babbs. Babbs was formerly Head of Activism at Friends of the Earth where he was responsible for the Big Ask Campaign. Babbs also previously worked at People & Planet. Other early staff included Hannah Lownsborough and Johnny Chatterton.
At launch 38 Degrees said it was inspired by groups like MoveOn in the United States, GetUp! in Australia and Avaaz globally. These organisations all use the internet to mobilise people and connect them and their governments.

Structure

38 Degrees is a not-for-profit company limited by guarantee. It was previously registered as Progressive Majority. It has a decentralised and informal structure, with management above a flat-line membership structure. 38 Degrees also claims its campaigns are selected by its members under its "Campaigns by You".

Personnel

David Babbs was the founding Executive Director. In this capacity he signed off some emails, appeared in the media and frequently spoke at local 38 Degrees events. He also represented 38 Degrees in front of parliamentary select committees. Babbs describes his motivation for campaigning as coming from "a gut feeling that things could be better, politically, socially, and environmentally and that the reason they're not is largely due to the conscious actions of powerful people rather than due to bad luck or any sort of natural order. Campaigning together is how we work together to challenge that and change things.". In December 2011 Babbs was named by the Independent Newspaper as one of their "Great Britons" for his role in halting a government plan to sell off public forests. In September 2017, Babbs was listed at Number 93 on commentator Iain Dale's list of the '100 most influential people on the Left'.
Other senior staff include Blanche Jones, Maddy Carroll and Laura Townshend.
In April 2019 38 Degrees announced that Babbs had been dismissed from his position as Executive Director following an internal investigation which found that he had shared illegal drugs with other members of staff. 38 Degrees stated that a further investigation was underway into other allegations, which weren't detailed.

Methodology

38 Degrees describes itself as a people-powered and multi-issue movement. It aims to empower UK citizens by providing easy ways for them to take action on the issues they care about, e.g., climate change, human rights and poverty. It claims "it's 38 Degrees members who set priorities and we decide on what we campaign on together". They publish the results of their membership polls on their website. While 38 Degrees refers to 'members', there is no formal membership and these are simply people on its email mailing list.
Each week 50,000 members, chosen at random, are asked to vote for their top priorities; only ones where there is a strong consensus will be pushed forward. On occasion the whole membership is invited to take part in votes to decide the organisation's position on a newsworthy issue. For example, a poll in September 2014 found that members were evenly split on whether to support or oppose military action targeting ISIS in Iraq. As a result, 38 Degrees took no position.
Funding comes from small individual donations. The average donation is about £10 but a plea to fund a legal challenge to zero hours contracts asked for just £1 and received 11,000 responses within 48 hours. Part of its success comes from the speed with which 38 Degrees can launch a campaign or find out members' views.
Campaigning techniques include both online methods, such as mass email, social media, blogs and online petitions, and offline methods, such as calling an MP or visiting a surgery. 38 Degrees has also fundraised from its membership to commission legal advice and to run advertising campaigns.

Criticism