361˚


361 Degrees International Limited is a major Chinese supplier of shoes and sports goods, primarily in the People's Republic of China. 361 Degrees counts Li Ning Company, China Dongxiang, Xtep and Anta as its main competitors.
As of March 2009, the brand had 5,543 authorized retail outlets in China. The company does not own any of these outlets. They are owned and managed by 3,031 authorized dealers.

History

The company was established in 2003. The brand name "361°" was launched in January 2004. It denotes the 360 degrees in a circle plus one extra degree, representing professional functionality plus an added degree of innovation and creativity. Since 2009, the brand's slogan has been "One Love".
361° was the official sporting wear of the Chinese men's and women's Olympic curling teams during the 2010 Vancouver Olympics.
On 22 October 2014, 361° became the provider of the official uniforms for staff and volunteers at the 2016 Summer Olympics and the 2016 Summer Paralympics in Rio de Janeiro.