Rockford-Montgomery Labs


Rockford-Montgomery Labs, Inc. is a distribution and marketing company based in Athens, Georgia. The company has created a line of over the counter pharmaceutical products under its 360 OTC brand. As of 2010 the product is no longer sold.

360 OTC

Rockford-Montgomery Labs, Inc. distributes the 360 OTC branded line of pharmaceutical products. Its product line consists of 360 OTC Extra Strength Pain Relief and 360 OTC Ignite Maximum Strength, an alertness-aid. The 360 OTC Extra Strength Pain Relief and 360 OTC Ignite Maximum Strength are currently available in CVS/pharmacy, Walgreens and Meijer retail stores.

Sponsorship and advertising

On February 18, 2007, Rockford-Montgomery Labs launched the first-ever SKYSCREEN Airship blimp with a 30 ft x 70 ft full-motion LED display.
In spring 2007, Rockford-Montgomery Labs, Inc. was the primary sponsor of the #36 Bill Davis Racing Toyota driven by Jeremy Mayfield in NASCAR's NEXTEL Cup Series.
360 OTC was the official sponsor of World Wrestling Entertainment's WrestleMania 23. However, WWE alleged in a lawsuit that this sponsorship went unpaid as well.
In April 2008 Bill Davis Racing sued Rockford-Montgomery Labs for only paying $25,000 of the $4 Million it owed the team for sponsorship.
The company also signed on to sponsor the World of Outlaws Late Model Series and a name change was announced, but the renaming was quickly rescinded as DIRT Motorsports, owner of the World of Outlaws, also alleged in a lawsuit that Rockford-Montgomery failed to make the agreed sponsorship payments.