30 Minutes or Less


30 Minutes or Less is a 2011 American action comedy film directed by Ruben Fleischer, starring Jesse Eisenberg, Danny McBride, Aziz Ansari and Nick Swardson. It was produced by Columbia Pictures and funded by Media Rights Capital. The film was released on August 12, 2011.

Plot

Marijuana-smoking, Grand Rapids slacker pizza delivery driver Nick has trouble completing the "30 Minutes or Less" policy and is reprimanded by his boss Chris. Nick's school teacher friend Chet discovers that Nick slept with his twin sister, Kate, on the night of their high school graduation, causing Nick and Chet to end their friendship. Separately, Dwayne Mikowlski and Travis Cord are miserable living under the shadow of Dwayne's domineering father, The Major, who about 10 years prior won over $10 million in the lottery. Dwayne confides in lap-dancer Juicy about his contempt for his father and his presumed inheritance. At Travis's suggestion, he and Dwayne devise a plot to kidnap a complete stranger and strap a remote-controlled bomb to his chest. They order a pizza and wait for a driver to come to their hideout. When Nick arrives, Dwayne and Travis assault him and knock him unconscious.
When Nick wakes up, he finds a vest rigged with explosives strapped and buckled onto his torso, with both a timer and a cellular phone-activated trigger. Dwayne and Travis tell him his situation: the bomb will detonate unless he robs a bank within ten hours. They also threaten to detonate the bomb if Nick notifies the police. He goes to Chet's school job and alerts him of the situation, to which he reluctantly accepts. En route to the bank, Nick manages to quit his job and then goes to see Kate for the last time. Nick and Chet hold up the bank and obtain money while the bank manager pulls the alarm, forcing Nick and Chet to flee quickly. Dwayne says he and Travis will meet Nick at an abandoned rail yard to make the exchange. Dwayne and Travis go to a restaurant instead as Dwayne calls up Juicy to get her hit-man ally and to head to the rail yard. Juicy and the hit man Chango arrive to pick up the money. Nick hands Chango the money and expects Chango to give him the code which will deactivate the bomb. However, Chet appears and strikes Chango with a metal bar while Nick incapacitates Juicy. The two grab the money and escape.
Overly frustrated by the turn of events and when Nick refuses to answer the phone again, Dwayne activates the speed dial number on his phone for the bomb to explode, but Travis alters the numbers. Rethinking their plan, he and Dwayne head to Kate's apartment in their masks and kidnap her. Chango breaks into the Major's house to find information regarding Dwayne's location and finds a hand-drawn map to the scrapyard. While there, the Major attacks him with a pen gun. The Major is then shot by Chango after a struggle. Upon applying some peroxide, Chango uses the information he found in Dwayne's room to head to the scrapyard. Dwayne threatens to kill Kate unless Nick meets up with him at the scrapyard.
At the scrapyard, Dwayne gives Nick the code 69 69 69 to deactivate and unbuckle the bomb with just minutes to spare. Dwayne has them at gunpoint but Nick has Chet fake having a sniper on them by pointing with his laser pointer. After believing him, Dwayne and Travis drop their weapons and leave with the money. However, Nick is knocked out by Chango who now has Dwayne at gunpoint, demanding the money. Dwayne gives him the money but Chango decides to still kill him and is torched with a flamethrower by Travis. While being burned on the ground, Chango wounds Dwayne and shoots the gas tank on Travis's back, causing it to explode. Nick takes the money and leaves with Kate and Chet. Dwayne chases after Nick and steals the money and when he has Nick at gunpoint as he’s about shoot at him the bomb hits 00:00:00 his van explodes, seemingly killing him. Nick reveals he reactivated the bomb and put it in Dwayne's van. While Chet looks at the money, it squirts blue dye on his face. In a post-credits scene, Dwayne, Travis, the Major recuperating in a wheelchair, and Juicy are seen in an advertisement for their new family business called "Major Tan: Tanning Salon".

Alternate ending

In the alternate ending, Nick, Chet and Kate drive off with the money and discuss what they will do with their new-found riches. Meanwhile, just miles behind them, Dwayne is revealed to have survived the explosion that occurred moments earlier. Annoyed with his plan's failure, he goes to his father's mansion to see if Chango successfully killed him. Dwayne finds his dad on the floor suffering from his gunshot wound and tells about his plans for the tanning salon/brothel. His father is excited and tells his son that he is proud of him. The final scene is at the Four Seasons in Atlanta, where Kate is managing the special events program. She joins up with Nick and Chet, who are chilling out by the pool enjoying their new lives. In addition to this, the late Chango has been blamed for the bank robbery.

Cast

Filming took place in Grand Rapids, Michigan, from July to September 2010, and a bank robbery scene was filmed at the vacant Ludington State Bank building—most recently a Fifth Third Bank—on James St. in Ludington, Michigan. The film's screenplay was written by Matthew Sullivan and Michael Diliberti, and the film was produced by Ben Stiller, through his production company, Red Hour Films. The film was released on August 12, 2011.

Promotion

A screening of the film took place at the 2011 San Diego Comic Con with actors Aziz Ansari, Nick Swardson, Michael Peña and director Ruben Fleischer.

Soundtrack

Critical response

On review aggregation website Rotten Tomatoes, the film has an approval rating of 44% based on 162 reviews, with an average rating of 5.42/10. The site's critical consensus reads, "It's sporadically funny and it benefits from a talented cast, but 30 Minutes or Less suffers from a disjointed narrative, and too often mistakes crude gags for true lowbrow humor." On Metacritic, which assigns a weighted average rating to reviews gives the film a score of 49 out of 100, based on 37 critics, indicating "mixed or average reviews".

Box office

The film grossed $13.3 million in its opening weekend, below studio expectations. The film went on to earn a worldwide total of $40.5 million.

Home media

It was released on Blu-ray Disc and DVD on November 29, 2011. It was released on September 16, 2011 in the United Kingdom.

Similarity to death of Brian Wells

The plot of the film bears a resemblance to a real-life bank robbery gone wrong that resulted in the death of Brian Wells in 2003. As with the film, Wells was a pizza delivery man who was forced to wear a bomb and then robbed a bank under orders from the plot's mastermind in an effort to have the bomb defused. Additionally, an investigation found that the motive behind the robbery was for Marjorie Diehl-Armstrong, the convicted mastermind, to use the stolen money to hire a hitman to kill her father and receive her inheritance, also like the film. Unlike the film, however, Wells was killed by the bomb after being caught by the police.
Despite the similarities to the case, Sony Pictures Motion Picture Group said the filmmakers and cast had no prior knowledge of the incident, while the screenwriters were "vaguely familiar" with it. Nevertheless, the film drew criticism from Jean Heid, Wells' sister, and Jerry Clark, a former FBI agent who witnessed Wells' death and led the case's investigation.