22squared is an American advertising agency. It has offices in both Atlanta, Georgia and Tampa, Florida. The agency has several long-standing Fortune 500 clients as well as a collection of travel, retail, non-profit, casual dining and financial services clients.
History
The original agency was founded in Atlanta in 1922 and has operated under several names during its lifetime. In 1996, Tucker Wayne merged with The West Group of Tampa, FL and formed WestWayne. Then in the summer of 2007, the agency rebranded as 22squared. Though the agency has operated under several names over its 90-year history, it has always been independent, with continuous operation under current senior management ownership. The agency is independent and privately held.
Clients
Ad Council
Adventist Health Systems
Baskin-Robbins
Dunkin' Donuts
EverBank
Interface
The Home Depot
PGA TOUR Superstore
Publix
ScottsMiracle-Gro
Shoe Carnival
SunTrust Banks
Southeast Toyota Distributors LLC
SweetWater Brewing Company
Workspace
Located in the Proscenium building in Midtown, Atlanta, the Atlanta 22squared workspace received accolades after its 2009 remodel. Designed by Gensler architectural firm to meet LEED Gold energy standards, facilitate collaboration, and reduce size, the 22squared Atlanta office was named one of the world's "10 most revolutionary offices" by The Globe and Mail. It has also been featured in The New York Times, The Wall Street Journal, and Atlanta Business Chronicle.
Timeline
1922: James Greene founds agency
1938: James Greene sells his agency to Tucker Wayne
1939: Name changed to Tucker Wayne & Company
1949: Matthew Conner joins Tucker Wayne in the production department
1951: Bob Schaefer joins Tucker Wayne in the research department
1958: New Orleans office opens, managed by Dennis Bryant
1958: Jacksonville branch opens, managed by Thomas Wright
1958: Winner, Atlanta Advertising Club’s "Advertising Man of the Year" Award for distinguished service to advertising
1963: Tucker Wayne & Company bought by Matthew Connor and Robert E. Schaefer; 75 people on staff, gross billings of $6 million
1964: Dick Simms, Jr. joins Tucker Wayne & Company
1964: C. Knox Massey & Associates of Durham affiliated with Tucker Wayne & Company to become the largest advertising agency in the South, with billings between $11 and $12 million. Knox Massey, Jr joins the staff of Tucker Wayne and Company.
1972: Tucker Wayne forms "Quadrant"; 110 people on staff, billings up to $20 million
1977: Account acquisitions totalling $4 million incremental in billings bring the annual billings to $24.5 million amongst 37 accounts
1979: Gained the agricultural division for American Cyanamid of Princeton, NJ, becoming the largest single advertising placement by an eastern firm with a southern agency
1979: Billings total $30 million amongst 24 clients
1980: Bob Schaefer steps down as chairman of the board, Knox Massey, Jr., is named President and CEO; Sidney Smith joins executive staff as senior EVP; Mathew Connor serves as chairman of the executive committee
1985: Tucker Wayne & Company opens a direct response division, Tucker Wayne/Direct, headed by Joseph Tyler
1985: Tucker Wayne & Company named #5 Southeastern Agency
1987: Tucker Wayne & Co. merges with Luckie & Forney, of Birmingham, AL, forming a $125 million shop in Tucker Wayne/Luckie & Co.
1988: Tucker Wayne/Luckie adds ECD Elliot Firestone to their creative roster
1996: Tucker Wayne/Luckie splits into the two original companies: Tucker Wayne & Company and Luckie & Company
1996: Tucker Wayne & Company merges with WestGroup to become the south’s largest independent agency, with billings totalling $240 million and 250 employees, agency renamed WestWayne
1997: Billings top $273 million, with a staff of 255 people amongst all offices; WestWayne is the Southeast’s largest independent marketing communications firm, one of the top 50 in the US
1998: WestWayne becomes Atlanta’s largest agency, based on billings
2000: Knox Massey, Jr. retires as CEO and President after 36 years of service and leadership. Scott Sheinberg joins WestWayne’s Tampa office as ECD, Markham Cronin joins the Atlanta office as SVP/creative director
2000: www.westwayne.com is relaunched
2002: Jeff Johnson assumes Ben West’s CEO duties; West continues as Chairman
2002: WestWayne buys Breathe Interactive, a direct and interactive marketing agency
2005: Forms strategic alliance with Lifecycle Dynamics
2006: Richard Ward joins WestWayne as President/CEO
2007: WestWayne rebrands as 22squared
2009: Billings top $570 million, with 294 employees
2011: Agency wins iMedia's "Best Agency for Social"
2012: Agency celebrates its 90th anniversary
2012: Billings top $606 million, with 301 employees
2017: 22Squared hired BBDO Vet as content creation and production lead for the maker studio.
2020: Baskin-Robbins partnered with 22Squared for their “Pint-Sized Heroes” campaign to discover heroes below 18 years old who used their imagination and creativity to make a difference amidst the COVID-19 pandemic.
